Open to opportunities

Lame Morupisi

@lamemorupisi

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Marketing lead focused on digital strategy, creative content, and community growth.

Botswana

Message

What I'm looking for

I’m looking to lead digital strategy and social media campaigns end-to-end—planning content calendars, optimizing KPIs, and mentoring creative teams—so we can grow brand visibility and engagement across both corporate and community audiences.

I’m a marketing professional specializing in digital strategy and creative content development. I manage cross-platform content calendars, increase online brand visibility, and build highly engaged communities across startup and corporate sectors.

As a Branding & Marketing Lead, I architect comprehensive digital marketing strategies, supervise and mentor a creative marketing team, and monitor digital KPIs and platform analytics to refine target reach and engagement. Previously, at AquiSolutions, I translated complex technical services into high-performing content and drove high-intent corporate and residential leads for the “Se teng sediba” campaign.

Experience

Work history, roles, and key accomplishments

Current

Branding & Marketing Lead

Current

Tshiamiso Hub

Jan 2025 - Present (1 year 5 months)

Architect and execute digital marketing strategies to amplify brand awareness and community trust. Manage cross-platform content calendars, mentor a creative team, and use KPI analytics and competitor research to improve targeting and engagement.

Digital Marketing Strategy Content Planning Social Media Management KPI Tracking Performance Optimization Competitor Research Mentoring Meta Business Suite Canva Audience Engagement

Marketing Lead

AquiSolutions

Jan 2024 - Dec 2024 (11 months)

Develop targeted digital campaigns that translate technical groundwater surveying and engineering services into high-performing content. Produce social media content for the Se teng sediba campaign, report monthly performance metrics, and conduct market research to capture high-intent leads.

Campaign Management Social Media Content Production Lead Generation Brand Messaging KPI Tracking performance reporting Market Research Copywriting

Academic Tutor & Youth Mentor

Tshimiso Mentorship & Tuition

Apr 2023 - Dec 2023 (8 months)

Deliver tailored educational content in Mathematics, Science, and Languages using clear verbal communication and engaging presentations. Create instructional resources, track student progress data, and mentor youth to support improved learning outcomes.

Lesson planning Mathematics Tutoring Science Tutoring Language Instruction Presentation Skills Student Progress Tracking Youth Mentoring Communication

Education

Degrees, certifications, and relevant coursework

Lotsane Senior Secondary School

Botswana General Certificate of Secondary Education (BGCSE), Secondary Education

Grade: 45 points

Completed the Botswana General Certificate of Secondary Education (BGCSE) at Lotsane Senior Secondary School, achieving 45 points and recognized as best student in computer studies (Central region).