Chipo Laba

Creative media professional and business development strategist with over 12 years of experience spanning film production, content creation, financial services marketing, and entrepreneurship. Proven track record of driving business growth through innovative marketing strategies, securing BWP 1+ billion in assets under management, and leading successful media productions. Expert in scriptwriting, project management, stakeholder engagement, and cross-platform content development. Seeking to leverage comprehensive media production skills and business acumen to contribute to innovative storytelling and strategic business initiatives in the global entertainment industry.

What I Do Best: - Branding & Marketing: Ideation of impactful branding, implementation of marketing strategies and execution of PR campaigns that resonate with your target audiences, driving engagement and conversion.

-Business Solutions: In-depth research, market and competitor analysis are key tools used to craft customized strategies to propel your business forward.

- Client Relationship Management: As the primary point of contact for key clients I ensure their needs are met with excellence, fostering lasting relationships built on trust. Resulting in increased referrals, cross selling and up-sales.

- Content Creation & Storytelling: Leveraging my background in journalism and screenwriting to create compelling narratives and content across various platforms.

Professional Journey: - Founder & Director, Chips Creative Solutions: Leading a consultancy focused on delivering superior quality services in marketing, business development prioritizing client satisfaction above all.

- Business Development Officer, iPro Botswana Pty Ltd: Instrumental in generating new business leads, securing significant assets under management, and spearheading branding and marketing efforts for institutional clients.

- Creative Roles in Media & Entertainment: From news reporting and radio production to screenwriting and filmmaking, I've honed my storytelling skills and creative vision to captivate audiences and convey impactful messages.

Education & Certifications: Bachelor of Journalism (Honours Degree), Rhodes University

Certifications: Google Skillshop Academy (Fundamentals of Digital Marketing), Mebala Youth Studios (Branding and Marketing Masterclass), Corporate Finance Institute (Economics for Capital Markets), Geometric Progression (Understanding Financial Markets Training Course).

Reach out to discuss how I can help you achieve your business goals.