Open to opportunities

Nate Heaukulani

@nateheaukulani

Message

Brand and marketing leader driving audience growth through influencer programs and live event content.

United States

Message

What I'm looking for

I’m seeking a senior leadership role where I can own audience growth end-to-end—building influencer programs, brand communities, and live event content—while using data analytics for executive reporting and cross-functional alignment.

I’m a brand and marketing leader with 5+ years driving audience growth at the NFL and TKO. I built influencer programs, brand communities, and live event strategies from the ground up—generating 1B+ impressions and scaling social platforms from zero to 2M+ followers.

At TKO, I lead social media strategy, content creation, community management, talent relations, and communications across a full brand portfolio spanning 6 international business units. I’ve launched UFC’s first influencer program (600M+ impressions), sourced and managed 200+ creators in CreatorIQ with executive-level performance reporting, and directed on-site digital content across 500+ live events with creative/production teams of 15+—while unifying education and content insights to support growth and engagement.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

TKO Group Holdings

Apr 2024 - Present (2 years 3 months)

Led social media strategy, content creation, community management, talent relations, and communications across TKO’s full brand portfolio, unifying strategy across 6 international business units. Scaled social from 0 to 2M+ followers and delivered 1B+ impressions, including launching UFC’s first influencer program and managing end-to-end creator campaigns in CreatorIQ for 500+ live events.

Social Media Strategy Content Creation Community Management Talent Relations Communications Management Influencer Management CreatorIQ Executive Reporting Instagram TikTok YouTube LinkedIn Facebook

Digital Strategy Associate

National Football League (NFL)

Apr 2022 - Apr 2024 (2 years)

Launched NFL’s first YouTube creator programs (Creator of the Week, Access Pass) with 50+ creators to reach 250M+ subscribers and 50M+ views. Helped launch NFL+ across mobile and web and directed creative for NFL’s Youth Football Explainer Videos while unifying global education strategy with content insights to 500+ stakeholders.

Digital Strategy Creator Programs YouTube YouTube Shorts NFL+ Product Launch Support Performance Analysis Creative Direction Youth Football Content

Education

Degrees, certifications, and relevant coursework

University of Oregon

Bachelor of Science, Journalism, Public Relations

Activities and societies: Scholar Athlete & Dean's List (3 years); Division I football player; Team Captain; Football Leadership Council (1 of 15 players selected).

Earned a BS in Journalism with a focus in Public Relations. Recognized as a Scholar Athlete and Dean's List student for three years, with Division I football involvement including team captain and selection to the Football Leadership Council.