Brian Perry
@brianperry16
I drive measurable growth through performance marketing, portfolio strategy, and retail media activation.
United StatesWhat I'm looking for
I've generated $50M+ in verified incremental revenue across Diageo, StarKist, and Sun-Maid by building full-funnel performance marketing, portfolio media, and retail activation strategies.
At Campari America, I manage marketing performance and brand positioning across a 75+ account portfolio in Western Florida, translating national brand strategy into localized demand generation and volume growth for premium spirits.
Previously at Pavone Marketing Group, I owned brand P&L and omnichannel performance strategy for StarKist and Sun-Maid, lifting digital engagement 40%+ year over year. I built testing and conversion frameworks that improved CTR by 35% and reduced CAC by 22% across paid channels.
Across Tracy-Locke and the Diageo enterprise, I led growth strategy for global spirits and beverage portfolios, managed multimillion-dollar media budgets, and delivered 11 consecutive quarters of double-digit pipeline growth. I bring boardroom-level strategy together with hands-on execution, aligning sales, finance, product, and agency teams around measurable outcomes.
Experience
Work history, roles, and key accomplishments
Regional Marketing Execution Lead
Campari America
Jan 2025 - Present (1 year 7 months)
Directed marketing performance and brand positioning across a 75+ account portfolio in Western Florida, executing localized demand generation strategies that drove measurable volume growth for premium spirits assets. Executed conversion-focused field activation programs aligned with national brand standards, translating corporate strategy into territory-level revenue impact.
Sr. Manager, Consumer Strategy
Pavone Marketing Group
Nov 2023 - Aug 2025 (1 year 9 months)
Results-driven marketing leader with a proven track record of owning full brand P&L and executing high-growth omnichannel strategies for premier brands like StarKist and Sun-Maid. Expert in engineering data-driven testing frameworks and alignment architectures that optimize paid acquisition channels and accelerate retail funnel conversions.
Education
Degrees, certifications, and relevant coursework
Walden University
Master of Business Administration, Marketing
Pursued an MBA with a marketing concentration, focusing on advanced business strategy and marketing management.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
wanderingcasks.comPortfolio
wandering casks.comSalary expectations
Job categories
Skills
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