Open to opportunities

Karla Sitzenstatter

@karlasitzenstatter

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Senior marketing manager specializing in AI-driven digital strategies.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in digital marketing to drive impactful results and contribute to a forward-thinking team.

As a Senior Marketing Manager with a strong focus on AI-powered digital strategies, I have a proven track record of driving performance growth in both B2B and B2C environments. My experience spans across various industries, where I have successfully led teams to achieve remarkable results, including a 100% revenue increase through strategic affiliate marketing and innovative partnerships.

At Hazlo Media, I spearheaded a digital team that executed a multi-platform content strategy, significantly increasing site traffic and audience engagement. My ability to analyze audience behavior and optimize user experiences has allowed me to position brands as trusted influencers, resulting in a surge of inbound partnership requests. I thrive in collaborative environments, working closely with cross-functional teams to deliver exceptional outcomes that exceed expectations.

With a strong foundation in marketing analytics and consumer insights, I am passionate about leveraging data to drive continuous improvement and enhance customer satisfaction. I am committed to staying ahead of market trends and utilizing emerging technologies to create impactful marketing campaigns that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Hazlo Media / Stroud Inc (Kajae)

Jan 2023 - Present (2 years 5 months)

Led a 6-person digital team to achieve significant views and audience engagement. Drove a 100% revenue increase through strategic affiliate marketing and new partner relationships. Created and executed a multi-platform content strategy, increasing site traffic from 2K to 17K.

Digital Strategy Affiliate Marketing Content Strategy Audience Research Influencer Marketing

Senior Marketing Manager

LDM

Jan 2022 - Present (3 years 5 months)

Managed 5 brands with a $5.5M budget, optimizing resources and accelerating growth. Crafted integrated campaigns that drove brand awareness and revenue growth. Gathered consumer insights to optimize marketing strategies and boost sales.

Brand Management Integrated Marketing Consumer Insights Marketing Strategy Budget Management

Marketing Manager / Marketing Analyst

LDM

Jan 2020 - Present (5 years 5 months)

Drove engagement by crafting narratives across social channels, boosting brand reputation. Partnered with the Performance Specialist team to assess end-to-end customer experience. Identified critical conversion points and rigorously analyzed user funnels to optimize customer journeys.

Social Media Marketing Customer Experience Data Analysis Conversion Rate Optimization ROI Optimization Content Creation

Marketing Coordinator / Marketing Assistant

One Solutions

Jan 2017 - Present (8 years 5 months)

Generated high-quality leads through strategic B2B lead generation initiatives. Achieved 16% growth in client ad budgets through effective account management and relationship building. Boosted team productivity by 50% by automating reporting and streamlining operations.

Lead Generation Account Management Process Automation Campaign Management