Brian J
@brianj
I've driven ad monetization, ML search relevance, and product launches that generated $60M+ in incremental revenue.
United StatesWhat I'm looking for
At Expedia Group, I've driven $60M+ in incremental ad revenue and a 140% increase in ad conversion by leading monetization strategy and GTM execution for new ad experiences, including video ads, shoppable ads, and audience targeting.
I've integrated machine learning models for search relevance and ad ranking, built scalable A/B testing infrastructure that reduced operational costs by 35%, and improved delivery velocity across engineering and data science teams. Previously at Extreme Reach, I led a B2B ad financing product launch that increased enterprise customer acquisition by 20%.
I bring a software development and cybersecurity background to product strategy, translating customer feedback, telemetry, API constraints, and market research into user-centric monetization roadmaps.
Experience
Work history, roles, and key accomplishments
Drove $60M+ in incremental ad revenue and achieved a 140% increase in ad conversion by defining monetization strategy and leading GTM execution for new ad interfaces. Spearheaded ML integration for search relevance and ad ranking, architected A/B testing infrastructure, and optimized Agile delivery.
Education
Degrees, certifications, and relevant coursework
University of Maryland Global Campus
Bachelor of Science, Software Development and Cybersecurity
Grade: 3.7 (Magna Cum Laude)
Earned a Bachelor of Science in Software Development and Cybersecurity with a GPA of 3.7, graduating Magna Cum Laude.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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