
Anoop Kothari
@anoopkothari
Senior Product Manager with 10+ years building AI-powered data products, advertising platforms, search systems, and growth infrastructure
What I'm looking for
I've built AI-powered data products, advertising platforms, search systems, and growth infrastructure across Expedia, Microsoft, eBay, and T-Mobile.
At Expedia, I lead SEO intelligence, bot analytics, attribution, and AI-search evaluation products. I delivered 99% crawler visibility, prevented 30% good-bot blockages, and helped prevent tens of millions in misallocated budget through trusted traffic classification and measurement.
At Microsoft, I scaled Multimedia Ads to 1 million ads in three months and launched Facebook Import to managed and unmanaged advertisers. I also drove DSA migration and simplified advertiser campaign creation workflows.
Earlier, I enabled self-serve streaming access to billions of e-commerce events at eBay and improved supply chain and store inventory workflows at T-Mobile. I turn ambiguous measurement, attribution, and monetization problems into scalable products with measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Product Manager, AI Search & SEO Intelligence
Expedia
Jan 2023 - Present (3 years 8 months)
Owns SEO intelligence, bot analytics, attribution, and AI-search evaluation products across Expedia's travel marketplace. Delivered 99% crawler visibility and prevented 30% good-bot blockages by leading BOTMOBILE from ambiguity to analytics platform.
Built advertiser-facing search ads products across DSA, RSA, Multimedia Ads, and cross-platform import workflows. Scaled Multimedia Ads to 1M ads in 3 months by shipping image and video workflows.
Led streaming data-product execution across e-commerce analytics, ML enablement, and self-serve data access. Shipped delayed data-product MVP in 6 weeks by re-prioritizing roadmap scope and restoring cross-functional execution.
Product Manager, Enterprise Control Plane
Moody's Analytics
Jan 2019 - Dec 2019 (11 months)
Product manager for enterprise control plane solutions.
Product Manager, Supply Chain & Store Inventory Systems
Jan 2017 - Dec 2019 (2 years 11 months)
Improved product delivery, adoption, shipping workflows, and store inventory functionality across supply chain systems. Increased product adoption 20% by clarifying product vision, strategy, and requirements.
Product Manager, AI/ML Innovation & Digital Transformation
Jan 2014 - Dec 2019 (5 years 11 months)
Developed AI/ML concepts and digital transformation strategies across enterprise consulting and innovation initiatives. Advanced AI/ML product concepts through Makers Lab by shaping innovation use cases and market positioning.
CML Consultant
CyberTech Systems and Software Limited
Jan 2012 - Dec 2014 (2 years 11 months)
Consultant for CML (likely a technology consulting role).
Senior advisor for software development.
Education
Degrees, certifications, and relevant coursework
Joseph M. Katz Graduate School of Business, Pittsburgh
International Immersion Module, Business
International Immersion Module at the Joseph M. Katz Graduate School of Business, Pittsburgh.
National Institute of Technology, Jamshedpur
Bachelor of Science, Technology
Bachelor of Science in Technology from the National Institute of Technology, Jamshedpur.
Indian Institute of Management, Indore
Master of Business Administration, Business Administration
Master of Business Administration from the Indian Institute of Management, Indore.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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