Emma Xia
@emmaxia
Product Manager leveraging generative AI to improve search relevance, conversion, and trip planning.
United StatesWhat I'm looking for
I’m a Product Manager focused on building ML optimizations and generative AI solutions that drive measurable outcomes for real users. At Expedia, I strategized and executed high-impact roadmaps for search, aligning with business objectives while optimizing cloud cost and latency performance.
I led the design, build, and launch of innovative features—redefining geopolygons and guiding flexible search—helping deliver a remarkable 2% conversion boost on Expedia.com and Hotel.com, plus a 5% relevancy increase. I also pioneered trip planning capabilities powered by state-of-the-art generative AI, engaging and benefiting over 50,000 travelers.
I thrive on cross-team execution. I championed collaboration across 5 teams and coordinated with 60+ stakeholders to orchestrate dependencies and deliver transformative AI-driven results, including LLM-powered semantic search for free-text queries and personalized recommendations.
Before Expedia, I was a Product Manager at Highspot, conceptualizing, designing, and driving AI features with regular product launches on a 6-week cadence. Earlier, as CEO/ Co-Founder of LGR, an online community for creators, I grew DAU by 80% and decreased MRR by 40% in just 6 months by leading an Agile/Lean Startup team of 5 and overseeing an AI-driven web application.
Experience
Work history, roles, and key accomplishments
Product Manager III
Expedia
Oct 2022 - Present (3 years 8 months)
Strategized and executed ML optimization and generative AI roadmaps for search, improving conversion by 2% and increasing relevancy by 5% on Expedia.com and Hotel.com. Integrated trip-planning with generative AI, engaging 50,000+ travelers, and led cross-team delivery across 5 teams and 60+ stakeholders.
CEO / Co-Founder
LGR
Mar 2021 - Present (5 years 3 months)
Grew an online creator community by increasing DAU by 80% and decreasing MRR by 40% within 6 months. Managed a dynamic team of 5 using Agile and Lean Startup methodologies and led the design and development of an AI-driven web application with personalized recommendations.
Product Manager
Highspot
Aug 2020 - Aug 2022 (2 years)
Conceptualized, designed, and drove development of AI product features, supporting regular product launches on a 6-week cadence. Built an internal analytics tool to monitor user behavior and success metrics using Snowflake-based AI insights.
Education
Degrees, certifications, and relevant coursework
University of Washington
Bachelor of Science (B.S.), Informatics
Grade: GPA: 3.71
Earned a B.S. in Informatics from the University of Washington, completing the program in June 2020 with a GPA of 3.71. Coursework included computer programming, data structures and algorithms, and information analysis and management.
University of Washington
Bachelor of Business Administration (B.B.A.), Entrepreneurship
Grade: GPA: 3.71
Earned a B.B.A. in Entrepreneurship from the University of Washington, completing the program in June 2020 with a GPA of 3.71. Coursework included software entrepreneurship and creating a company I/II, along with research and design methods.
Availability
Location
United StatesAuthorized to work in
Job categories
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