Brian Bustos

Own a mid-market SaaS portfolio exceeding $16M+ ARR, driving retention, expansion revenue, adoption strategy, and long-term customer lifecycle optimization. Designed and scaled a dual-track Customer Success & Support operating model, improving customer engagement, response efficiency, and proactive account management.

Tracked labor hours and job costs in Housecall Pro, then moved underused crews to higher volume zip codes to increase profits by 30 percent. Built a CRM tagging system to flag commercial vs. residential leads that increased repeat business 22 percent, and scheduled material pickups with vendors to save 20 percent in bulk pricing and avoid rush fees.

Compared comps and wrote negotiation points in each offer email, helping secure an average ~16 percent buyer discount on purchase price. Developed homegrown check-in email templates and stayed in touch with clients during slow escrow periods, to decrease client churn 35 percent, and boosted contact-to-consultation rates 42 percent by entering new leads into CRM and sending automated follow-up text

Created Mailchimp campaigns about product drops and seasonal lookbooks, and kept an average 29 percent open rate and 15 percent CTR, as well as sent personalized emails to top 50 customers with restock with promo codes, raising the 8-week retention 80 percent. Called wholesale partners biweekly to review order volume and pitched new product lines, which drove a 34 percent increase in B2B sales.

Studied Psychology at The University of Texas at Brownsville & Texas Southmost College, completing in 2011.

Studied Mechanical Engineering at New Mexico Military Institute, completing in 2008.

Studied Mechanical Engineering at Grambling State University, completing in 2001.