Bret Wurdeman

Led regional marketing strategy and GTM execution for omics (genomics, spatial, single-cell), NGS, and automation platforms across Europe & Africa. Drove multi-channel campaigns and product programs, delivering lead generation and platform adoption growth across clinical and research markets. Organized and supported over 20 different Marketing events, technical seminars, and webinars, contributing

Led regional product marketing and GTM strategy for NGS platforms and workflows across Southern Europe and Africa. Launched multiple products and workflows, including DNBSEQ-G99 and E25 platforms, HIV, TB, and MPXV workflows. Organized and hosted ICG-17 Riga, a flagship international hybrid event, and executed over 40 regional activities.

Managed product marketing and GTM strategy for NGS platforms and workflows across Africa. This role transitioned to include Southern Europe due to successful performance and expanded responsibilities. Contributed to regional sales performance and distributor readiness.

Led the full product portfolio across molecular and cell biology lines for South Africa and SADC export territories. Drove strategic planning, forecasts, supplier alignment, and commercial initiatives to expand market share and revenue growth. Organized roadshows, workshops, and events to strengthen brand visibility and customer relationships.

Transitioned from a sales role to product management, taking on the molecular biology portfolio. Managed product lifecycle and supported commercial teams with technical input. This role later expanded to include the Cell Biology portfolio.

Promoted to a senior role, leading molecular and cell biology sales across Western and Eastern Cape regions. Grew sales significantly and consistently overachieved targets, driving territory revenue expansion. Led pre- and post-sales activities, including demos, training, and consultative selling.

Initiated sales activities for molecular and cell biology products in the Western and Eastern Cape regions. Gained foundational experience in customer engagement and sales processes. This role transitioned into the Senior Sales Specialist position.

Gained early experience in customer engagement, brand communication, and event execution. These foundational skills contributed to later success in marketing and commercial roles. Responsibilities included event and promotional leadership.

Grade: Cum Laude

Acquired deep scientific expertise in clinical genomics, oncology, infectious disease, and multi-omics applications. Completed a Master of Science degree with Cum Laude honors, focusing on Molecular Diagnostics and Epidemiology.

Undertook a comprehensive four-year program in Life Sciences, building foundational knowledge in biological principles. Developed a strong understanding of various life science disciplines.