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Brau Reges

@braureges

Head of Brand and business strategist behind Okubo Men’s officially licensed Ayrton Senna jewelry collection, which reached approximately US$5M in revenue.

Brazil

Message

At Okubo Men, I led the Ayrton Senna by Okubo Men collection, the first official luxury jewelry line inspired by Ayrton Senna’s life and legacy, licensed and approved in partnership with Senna Brands and the Senna family. The business reached approximately US$5M in revenue within its first four months after launch.

At Julio Okubo, I directed the 2023 Holiday Campaign, which won at the Berlin Fashion Film Festival 2023. I also led the brand’s first international campaign in the Philippines, contributing to an approximately 12% increase in new-customer acquisition during the period.

Through Marketing Consultancy Braullino Santos, I’ve provided strategic branding and marketing consultancy to Ashford & Co., supporting its brand development, communications strategy, customer experience and digital presence. I’ve also led talks and training on modern and conscious luxury for organizations including Jaguar Land Rover and Monte Bravo.

Earlier, I led branding projects for organizations including Audi and Tag Heuer at SEV7N - Marketing Agency, and worked as a Photographer at Walt Disney World. I bring together brand strategy, consumer behavior and commercial thinking to translate brand positioning into business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Strategic Brand Consultant

Current

Marketing Consultancy Braullino Santos

Mar 2018 - Present (8 years 8 months)

Provided strategic branding and marketing consultancy to organizations including Jaguar Land Rover and Monte Bravo, leading brand development, communication strategy, and customer experience initiatives.

Brand Strategy Marketing Customer Experience Google Ads Social Media

Business Lead

Okubo Men

Feb 2023 - Dec 2025 (2 years 10 months)

Led the Ayrton Senna by Okubo Men collection, the world's first official luxury jewelry line inspired by Ayrton Senna, directing multidisciplinary teams and driving approximately US$5M in revenue within the first four months after launch.

P&L management Forecasting demand planning Product Strategy Brand Positioning Team Leadership

Strategic Marketing & Brand Leader

Julio Okubo

Aug 2019 - Dec 2024 (5 years 4 months)

Directed the 2023 Holiday Campaign that won at the Berlin Fashion Film Festival 2023, and led the brand's first international campaign in the Philippines in 2024, contributing to a 12% increase in new-customer acquisition.

CRM Marketing Automation Google Analytics Google Ads Meta Ads Data Driven Marketing

Partner | Head of Brand

ALT - Marketing Agency

Nov 2021 - Jan 2023 (1 year 2 months)

Led interdisciplinary teams and managed senior client relationships, negotiations, and delivery governance to ensure alignment between commercial objectives and execution.

Customer Relationship Management Negotiation Team Leadership Project Management

Head of Brand

SEV7N - Marketing Agency

May 2016 - Jul 2020 (4 years 2 months)

Led branding projects for organizations including Audi and Tag Heuer, achieving an average ~9% increase in retention conversion through improvements in messaging, experience, and communication governance.

Branding Marketing Strategy Communication Skills Client Impact

Photographer

Walt Disney World

Jan 2012 - Jul 2020 (8 years 6 months)

Progressed through increasing levels of responsibility, developing hands-on leadership and operational management experience, and delivered training on positioning, service standards, and operational processes.

Photography Leadership Training Operations