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Ross mackintosh

@rossmackintosh

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Principal Product Designer simplifying complex systems into intuitive digital experiences.

United Kingdom

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What I'm looking for

I seek senior product design roles where I can lead design systems, solve complex workflows, collaborate cross-functionally, and deliver AI-enabled, user-centred enterprise and SaaS products.

I am a Principal Product Designer who specialises in simplifying complex multi-system environments into clear, modern, and intuitive digital experiences across SaaS platforms, AI-powered tools, enterprise systems, responsive web, and native mobile applications.

I lead by example: shaping product direction, setting design standards, and staying hands-on with the hardest problems to ensure quality, clarity, and momentum. I have driven improved onboarding, rebuilt navigation and core flows, and designed AI-powered features and role-specific dashboards.

I strengthen delivery through organised design systems, component libraries, and documentation, and I partner closely with founders, product leaders, and engineering to define long-term product direction and roadmap priorities.

Experience

Work history, roles, and key accomplishments

Principal Product Designer

BriefBox

Oct 2023 - Jun 2025 (1 year 8 months)

Owned UX, UI and design direction across web, mobile and marketing, reshaping end-to-end workflows and design systems to improve onboarding clarity and reduce user confusion across complex legal processes.

Product Design UX UI Design Systems Figma Framer Prototyping Information Architecture

Director of Product Design

Phrasee

Mar 2021 - Dec 2023 (2 years 9 months)

Led product design for an AI-powered enterprise optimisation platform, modernising platform structure, improving consistency and usability of AI-driven tooling, and establishing a unified design system to accelerate delivery.

Product Design UX Design Systems Figma Data Visualization Enterprise SaaS

Contract Product Designer

BriefBox

Sep 2020 - Mar 2021 (6 months)

Designed the initial BriefBox mobile app and added web and mobile features during early growth while delivering branding and marketing assets to support product identity.

Mobile Design Interaction Design Prototyping Branding UI Design Figma Responsive Design Product Discovery

Head of UX

Oracle Maxymiser

Sep 2016 - Nov 2019 (3 years 2 months)

Led UX for an enterprise experimentation and optimisation platform, redesigning campaign and reporting tools, simplifying test creation flows and improving clarity across high-complexity analytical screens.

Enterprise SaaS Interaction Design Prototyping Design Systems Usability Testing Information Architecture