Farah Qadeer

Led end-to-end mobile app design for Virgin, FriendiPay, Emirates Development Bank, OGold, Fawry, NeoPay, and Byblos. Built a white-label design system, increasing component reuse from 41% to 92% across 50+ engineers. Reduced client theme launch time by 88% and time-to-market by 40%. Designed B2B SaaS admin portals, mentored 3 designers, and used AI to accelerate design.

Led product design for Crawlbase, a web data infrastructure platform, and Churnfree, a B2B SaaS retention tool. Conducted UX audits, user research, and A/B testing to redesign the Crawlbase AI dashboard, reducing onboarding time by 20% and improving task success. Defined brand standards across product and marketing while collaborating with engineering to deliver seamless, high-quality experiences.

Designed the Data Command Center, simplifying enterprise security and privacy workflows. Led end-to-end design for Privacy modules including Data Mapping, DSR Automation, Vendor Risk, Consent, and Breach Management for clients such as Dell and Snowflake. Built the Securiti Education platform and contributed to the design system, illustrations, and icons.

Progressed from Graphic Designer to Product Designer at vServices, leading end-to-end UI/UX design across SaaS, e-commerce, education, fashion, and ERP projects. Delivered user-centred experiences from wireframes to high-fidelity UI, branding, and developer handoff while collaborating on client presentations and marketing assets.

Grade: 3.5

Activities and societies: Debate, workshops

Completed a Master’s degree in Project Management, developing expertise in project planning, execution, stakeholder management, risk assessment, and agile methodologies to effectively manage complex projects and cross-functional teams.

Grade: 2.9