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Roman Perona

@romanperona

I lead research-driven product design for mobile, web, fintech, SaaS, and marketplace experiences.

I've led product design across Tesco, Pockit, and Reevoo, shaping mobile, web, marketplace, fintech, and B2B SaaS experiences through discovery to delivery.

At Tesco, I lead shopping experiences across iOS, Android, and web, improving product discovery and purchase journeys. I also scale design systems and AI interaction patterns while partnering with Product, Engineering, and Data Science to turn customer insights into outcomes.

My work combines product strategy, user research, interaction design, and cross-functional leadership to align user needs with business goals. I've built research-led practices, improved onboarding and engagement, and delivered accessible digital experiences across regulated and enterprise environments.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Tesco

Mar 2020 - Present (6 years 6 months)

Led shopping experiences across iOS, Android, and web, improving product discovery and purchase journeys. Scaled design systems and AI interaction patterns, increasing consistency across product teams.

Product Design Mobile Design Web Design Design Systems AI Interaction Patterns User Research Cross Functional Collaboration Product Strategy

Principal Product Designer

Pockit

Oct 2017 - Mar 2020 (2 years 5 months)

Led product discovery and UX strategy, enabling customer-centred decisions in a regulated fintech environment. Applied research insights to shape product direction and reduce delivery risk.

Product Discovery UX Strategy User Research Fintech Onboarding Engagement Cross Functional Collaboration Stakeholder Management

Senior UX Designer

Reevoo

Mar 2015 - Oct 2017 (2 years 7 months)

Led design initiatives for B2B SaaS platforms, improving enterprise user experiences. Partnered with commercial and engineering teams to increase platform adoption and customer value.

UX Design B2B SaaS User Research Stakeholder Collaboration Product Decision Making

Web Designer

The River Group

Oct 2013 - Nov 2014 (1 year 1 month)

Designed responsive digital experiences, improving usability and audience engagement. Collaborated across editorial, marketing, and development teams to enable successful product delivery.

Web Design Responsive Design Usability Cross Functional Collaboration Multi Channel Digital Experiences

Creative Digital Designer

PHM

Jan 2009 - Mar 2011 (2 years 2 months)

Designed digital learning solutions, transforming complex information into intuitive experiences. Applied UX and instructional design principles to improve user engagement and comprehension.

Digital Design UX Design Instructional Design B2B Training Stakeholder Collaboration