Blanca Gonzalez
@blancagonzalez
Experienced Associate Creative Director specializing in Hispanic marketing.
What I'm looking for
I am a Spanish native speaker with over 20 years of experience in Spanish language services, focusing on copywriting, transcreation, and translation. My academic background includes a BA in Arts and a master’s degree in Spanish Linguistics, which has equipped me with the skills necessary to excel in Hispanic marketing and advertising. Currently, I serve as an Associate Creative Director at Lopez Negrete Communications, where I lead creative projects and ensure quality across various marketing channels.
Throughout my career, I have worked on diverse projects across multiple industries, including energy, technology, and healthcare. My role involves creating compelling content in both English and Spanish, adapting messages to resonate with the Hispanic audience. I pride myself on my ability to maintain the essence of the original message while ensuring cultural relevance. My leadership experience includes managing translation teams and improving departmental efficiency, which has resulted in significant growth and enhanced quality of service.
Experience
Work history, roles, and key accomplishments
Associate Creative Director
Lopez Negrete Communications, Inc.
Jan 2023 - Present (2 years 4 months)
Currently serving as Associate Creative Director, providing support to the Creative Director by managing project workloads and ensuring quality deliverables. Collaborates with creative teams to develop marketing content in both English and Spanish for various channels.
Senior Copywriter
Lopez Negrete Communications, Inc.
Jan 2018 - Jan 2023 (4 years 11 months)
Worked as a Senior Copywriter, responsible for transcreating and writing original copy for diverse campaign elements, ensuring alignment with brand voice for the Hispanic audience.
Language Services Provider
Lingua Services
Jan 2008 - May 2019 (11 years 4 months)
Founded a language services business providing high-quality adaptation, transcreation, and translation services for the Hispanic market, building client relationships and ensuring quality assurance.
Spanish/English Copywriter
Ad Results Advertising
Jan 2013 - Jan 2014 (1 year)
Served as a Spanish/English Copywriter, transcreating and proofreading radio copy for AT&T, collaborating with media planning and traffic management to meet deadlines.
Manager Language Department
Lopez Negrete Communications, Inc.
Jan 2009 - Apr 2011 (2 years 3 months)
Managed the Language Department, supervising tasks such as proofreading and content translation, improving departmental quality and implementing new software for efficiency.
Translator and Proofreader
Lopez Negrete Communications, Inc.
Jan 2005 - Jan 2008 (3 years)
Translated and proofread content from English to Spanish for various clients and channels, ensuring accuracy and cultural relevance.
Teaching Assistant
University of Houston
Jan 2003 - Jan 2005 (2 years)
Worked as a Teaching Assistant for Spanish language programs, implementing engaging teaching techniques to enhance students' understanding of Spanish culture and language.
French Instructor
Colegio Canigua
Aug 1998 - Jan 2001 (2 years 5 months)
Designed and taught French language curriculum to high school students, focusing on language skills and cultural understanding.
Education
Degrees, certifications, and relevant coursework
University of Houston
Master of Arts, Spanish Linguistics
2004 - 2005
Completed a Master's degree in Spanish Linguistics, focusing on the structure and function of the Spanish language, its phonetics, syntax, and semantics.
Rice University
Certificate, English as a Second Language
2001 - 2002
Studied English as a Second Language, enhancing skills in teaching and understanding the complexities of the English language.
Instituto Universitario de Artes Plásticas Armando Reverón
Bachelor of Arts, Fine Arts
1995 - 2000
Earned a Bachelor's degree in Fine Arts, focusing on various artistic disciplines and developing a strong foundation in visual arts.
Université de Lausanne
Certificate, French Language
1993 - 1994
Studied French language and culture, gaining proficiency in the language and understanding of Francophone cultures.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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