BG
Open to opportunities

Blanca Gonzalez

@blancagonzalez

Experienced Associate Creative Director specializing in Hispanic marketing.

United States

What I'm looking for

I seek a role that values creativity and cultural insight, offering growth opportunities.

I am a Spanish native speaker with over 20 years of experience in Spanish language services, focusing on copywriting, transcreation, and translation. My academic background includes a BA in Arts and a master’s degree in Spanish Linguistics, which has equipped me with the skills necessary to excel in Hispanic marketing and advertising. Currently, I serve as an Associate Creative Director at Lopez Negrete Communications, where I lead creative projects and ensure quality across various marketing channels.

Throughout my career, I have worked on diverse projects across multiple industries, including energy, technology, and healthcare. My role involves creating compelling content in both English and Spanish, adapting messages to resonate with the Hispanic audience. I pride myself on my ability to maintain the essence of the original message while ensuring cultural relevance. My leadership experience includes managing translation teams and improving departmental efficiency, which has resulted in significant growth and enhanced quality of service.

Experience

Work history, roles, and key accomplishments

LI

Senior Copywriter

Lopez Negrete Communications, Inc.

Jan 2018 - Jan 2023 (4 years 11 months)

Worked as a Senior Copywriter, responsible for transcreating and writing original copy for diverse campaign elements, ensuring alignment with brand voice for the Hispanic audience.

AA

Spanish/English Copywriter

Ad Results Advertising

Jan 2013 - Jan 2014 (1 year)

Served as a Spanish/English Copywriter, transcreating and proofreading radio copy for AT&T, collaborating with media planning and traffic management to meet deadlines.

LI

Translator and Proofreader

Lopez Negrete Communications, Inc.

Jan 2005 - Jan 2008 (3 years)

Translated and proofread content from English to Spanish for various clients and channels, ensuring accuracy and cultural relevance.

UH

Teaching Assistant

University of Houston

Jan 2003 - Jan 2005 (2 years)

Worked as a Teaching Assistant for Spanish language programs, implementing engaging teaching techniques to enhance students' understanding of Spanish culture and language.

CC

French Instructor

Colegio Canigua

Aug 1998 - Jan 2001 (2 years 5 months)

Designed and taught French language curriculum to high school students, focusing on language skills and cultural understanding.

Education

Degrees, certifications, and relevant coursework

University of Houston logoUH

University of Houston

Master of Arts, Spanish Linguistics

2004 - 2005

Completed a Master's degree in Spanish Linguistics, focusing on the structure and function of the Spanish language, its phonetics, syntax, and semantics.

Rice University logoRU

Rice University

Certificate, English as a Second Language

2001 - 2002

Studied English as a Second Language, enhancing skills in teaching and understanding the complexities of the English language.

IR

Instituto Universitario de Artes Plásticas Armando Reverón

Bachelor of Arts, Fine Arts

1995 - 2000

Earned a Bachelor's degree in Fine Arts, focusing on various artistic disciplines and developing a strong foundation in visual arts.

Université de Lausanne logoUL

Université de Lausanne

Certificate, French Language

1993 - 1994

Studied French language and culture, gaining proficiency in the language and understanding of Francophone cultures.

Tech stack

Software and tools used professionally

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Blanca Gonzalez - Associate Creative Director - Lopez Negrete Communications, Inc. | Himalayas