Open to opportunities

Bilal Kawas

@bilalkawas

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Commercial and operations executive driving P&L growth through KPI-led, multicultural leadership.

Lebanon

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What I'm looking for

I’m looking for a role where I can lead both commercial growth and operational excellence—owning P&L, driving KPI performance, and building high-impact partnerships across multi-country markets.

I’m a Commercial & Operations Executive with 15+ years of leadership experience across MENA and West Africa, operating at the intersection of commercial growth and operational execution. I bring deep expertise in business development, sales leadership, plant/operations management, and revenue growth—always anchored in KPI-driven performance.

In my current role as Operations / Plant Manager, I lead end-to-end factory operations—production, maintenance, logistics, procurement, quality assurance, and workforce management. I implement KPI frameworks and operational control systems to improve productivity, reduce downtime, optimize resource utilization, and strengthen cost control.

Previously, I expanded commercial performance and market reach through roles including Regional Business Development Manager and Operations, Sales & Business Development Manager. I grew pipelines (including a 38% expansion across GCC, Levant, and African markets), built strategic partnerships, developed multilingual technical proposals, and managed regional marketing and CRM optimization to improve conversion and lead generation.

Earlier leadership as Director of Operations and Commercial Manager strengthened my ability to scale teams, manage P&L, and deliver measurable results. I’ve led multicultural organizations of up to 370 employees, negotiated key partnerships, restructured operations, and established sales/performance dashboards—leveraging tools like Salesforce, HubSpot, Zoho CRM, SAP, Oracle NetSuite, Power BI, Tableau, and Odoo to execute with clarity and accountability.

Experience

Work history, roles, and key accomplishments

Current

Operations / Plant Manager

Current

SICA Group

Feb 2026 - Present (4 months)

Led end-to-end factory operations across production, maintenance, logistics, procurement, quality assurance, and workforce management. Implemented KPI-driven operational controls and process optimizations to improve productivity, reduce downtime, and strengthen cost control.

Operations Management KPIs Maintenance Coordination Supply Chain Coordination Quality Assurance Workforce Management Inventory Accuracy Power BI

Regional Business Development

Vresso International Offshore S.A.L.

Jan 2025 - Jan 2026 (1 year)

Expanded the active commercial pipeline by 38% across GCC, Levant, and African markets through strategic partnerships and multilingual proposal development. Managed regional marketing campaigns and CRM optimization to improve lead generation and proposal conversion.

Business Development Strategic Partnerships Sales Leadership Proposal Development Multilingual Presentations Marketing Campaign Management Lead Generation Pipeline Development Key Account Management

Operations, Sales & BD Manager

Blake Excellency Resort

Jan 2023 - Jan 2025 (2 years)

Managed sales and business development to drive revenue growth, target achievement, and market expansion. Built KPI dashboards, improved operational efficiency through restructuring and waste-control systems, and increased market presence via digital and traditional marketing.

Sales Leadership Business Development Revenue Growth KPIs Sales Forecasting Corporate Account Management Digital Marketing Operational Reporting

Commercial Manager – Africa

Editec SAL

Feb 2019 - Nov 2022 (3 years 9 months)

Managed regional commercial operations and supported market-share expansion across multiple African territories. Led retail operations, CRM analytics, and partnership negotiations while overseeing compliance and customer service functions across teams of 170+ employees.

Market Expansion Retail Operations CRM Analytics Compliance Oversight Customer Service Operations Sales Forecasting Team Leadership

Director of Operations

Albert Products Nigeria Ltd.

Jul 2013 - Nov 2018 (5 years 4 months)

Directed production, distribution, retail, and wholesale operations, strengthening dealer partnerships and expanding the regional footprint. Implemented KPI-driven sales and operational performance tracking, and led recruitment, training, and supervision of operational and sales teams.

Operations Leadership distribution management KPI Management Sales Forecasting Revenue Planning

Sales & Marketing Manager

E.G.T.C Group

Apr 2010 - Jul 2013 (3 years 3 months)

Developed and executed sales plans for B2B and retail operations, driving revenue growth and market expansion. Led pricing, promotions, and showroom sales activities while training sales teams on negotiation, upselling, and KPI-driven performance.