Alex Matar

Launched and expanded an AI-based SaaS recruitment platform across MENA, building strategic enterprise partnerships and designing go-to-market strategies that drove rapid client acquisition and increased adoption.

Partnered with clients on complex technology projects across MENA, overseeing system integrations and organizational transitions to improve operational efficiency and ensure business continuity.

Increased client base 50% YoY and achieved 30% sales growth, expanded business volume 40% and raised average deal size 60% through targeted C-level recruitment and strategic account wins.

Developed and executed business plans that maximized F&B profitability, generating $6M in sales and $2M in new business through strategic sales, marketing, and vertical diversification.

Drove 20% YoY revenue growth and managed key corporate accounts across GCC, directing regional sales efforts and consistently exceeding targets.

Executed growth strategies and managed sales and merchandising for five retail stores, improving profitability through KPI analysis and trade funding optimization.

Led cluster sales for IHG in Kuwait, driving group and corporate revenue through targeted sales strategies and market-focused initiatives.

Managed marketing for IHG in Qatar, developing campaigns and promotions to increase occupancy and brand presence in the region.

Completed a Bachelor of Science in Business Administration and Management at SUNY Empire State College.