Open to opportunities

Bijoy Shankar Rauth

@bijoyshankarrauth

Message

I build data-driven brand strategies and GTM campaigns for B2B ecommerce.

India

Message

What I'm looking for

I'm looking to build data-driven brand and product marketing strategies, lead GTM execution, and apply practical AI automation to improve marketing productivity and customer experience in a collaborative B2B environment.

At Raptor Supplies, I own end-to-end brand strategy across web, paid media, and collateral, using performance data to drive a 30% increase in market share and 50% growth in user engagement. I also led the build of a generative AI-powered order processing agent using Claude API, Zoho CRM, Zoho Analytics, and browser automation to improve operational productivity.

I've grown through SEO, product enrichment, and brand leadership roles, translating analytics, funnel data, and consumer insights into clearer decisions for tech, data, sales, creative, and leadership teams. I bring practical experience in Indian B2B ecommerce, brand governance, campaign optimization, competitive analysis, and data-led customer experience improvements.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Raptor Supplies

Aug 2024 - Present (2 years)

Owned end-to-end brand strategy across web, paid media, and collateral, translating performance data into clear narratives for cross-functional stakeholders, driving a 30% increase in market share and 50% growth in user engagement. Designed and led the build of a generative AI-powered order processing agent integrated with Zoho CRM and Analytics.