Bhavya Srivastava

Lead UX research strategy for learning, performance, and recruitment products. Set research vision, best practices, and scalable processes, and mentor researchers and cross-functional partners.

Established and scaled UX research practice at India Development Centre, influencing product direction and improving usability and satisfaction. Built research frameworks and mentored researchers, recognized with Performance Excellence Award (2023).

Led research for Google Assistant, Search, and Discover. Championed transition to remote-first research methodologies, increasing research velocity and efficiency. Promoted to Senior within 1 year and awarded Rising Star (2021).

Directed UX research for The Economic Times' web and mobile platforms, collaborating with product and design to improve usability and engagement. Established best practices for integrating research into product cycles.

Executed qualitative research projects for FMCG and automotive clients, designing research strategies and leading multi-market studies for domestic FMCG clients.

Spearheaded UX research for Google India (Google Maps, Search, Gmail), Bosch, and PayTm. Led usability testing and evaluation of new product concepts, and selected as core researcher for Google's Rapid Research Team (2017).

Completed the Digital Product Management: Modern Fundamentals certification from University of Virginia Darden School of Business in August 2022.

Earned a Certificate in User Experience from Nielsen Norman Group in December 2022.

Pursued a Master of Arts in Sociology from Delhi School of Economics, University of Delhi from 2014 to 2016.

Completed a Bachelor of Arts in Sociology from Miranda House, University of Delhi from 2011 to 2014.