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Bethsy Atoche

@bethsyatoche

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Art Director | Creative Leader | Brand Development | Creative Production | Hospitality, Beauty & Consumer Brands

United States

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What I'm looking for

I'm looking to lead art direction, branding, and creative production for brands that value strong visual systems, collaborative teams, organized workflows, and high-quality work across digital and print.

I've led brand systems, campaigns, and creative production for Riviera Dining Group across 10 luxury hospitality venues. I manage high-volume menu updates, build workflow systems, and strengthen brand consistency across print and digital materials.

At Riviera Dining Group, I led the AVA Coconut Grove rebrand and supported the Casa Neos opening with menus, social assets, press kits, and grand-opening collateral. I also developed Bynder SOPs, Monday.com tracking, Canva templates, and portfolio-wide press kits to improve visibility and production efficiency.

Previously, I directed beauty, skincare, packaging, photography, and event creative at Farmasi, including its largest annual convention for 2,000+ guests. At Kalorik, I led visual direction for MAXX and spearheaded a website rebrand that contributed to a 400% year-over-year sales increase.

My work spans art direction, branding, packaging, photography, digital campaigns, print, and creative operations. I enjoy building organized systems that help teams deliver thoughtful, consistent work on time.

Experience

Work history, roles, and key accomplishments

Senior Graphic Production Manager

Riviera Dining Group

Jan 2026 - Aug 2026 (7 months)

Led creative operations across 10 luxury hospitality venues, improving workflow, organization, and brand consistency. Managed up to 60 menu updates weekly and built SOPs and tracking systems.

Art Direction Brand Identity Creative Production Project Management Bynder Monday.Com Canva Typography Print Production

Graphic Production Manager

Riviera Dining Group

Jun 2025 - Jan 2026 (7 months)

Managed creative production across all venues, coordinating menus, marketing materials, and brand initiatives. Led the AVA Coconut Grove rebrand and supported portfolio-wide campaigns.

Creative Production Project Management Branding Print Production Training

Graphic Designer

Riviera Dining Group

Dec 2023 - Jun 2025 (1 year 6 months)

Developed creative campaigns, brand assets, and marketing materials for luxury hospitality across digital, print, and social. Led creative development for the Casa Neos opening and managed the AVA brand.

Art Direction Brand Identity Creative Campaigns Digital Marketing Print Design Social Media

Freelance Graphic Designer

Benihana

Nov 2023 - Dec 2023 (1 month)

Produced high-volume menu projects across multiple venues throughout the U.S., managing location-specific pricing, offers, menu items, and disclaimers while maintaining accuracy and consistency.

Version Control File Organization Accuracy Consistent

Lead Designer

ICARMANDIAS

Oct 2022 - Aug 2023 (10 months)

Led creative across OOH, digital, print, TV, and social campaigns while managing projects and supporting the creative team. Managed and mentored a graphic designer and led brainstorms and photoshoots.

Art Direction Creative Strategy Project Management Mentor OOH Digital Print TV Social Media Brand Identity

Senior Graphic Designer

Farmasi

Jul 2021 - Oct 2022 (1 year 3 months)

Led creative for beauty, skincare, and nutrition products across branding, packaging, photography, digital campaigns, catalogs, and large-scale events. Owned the makeup and beauty catalog rebrand and directed creative for the company's largest annual convention.

Art Direction Branding Packaging Design Photography Digital Campaigns Catalog Design Event Design Product Photography

Senior Graphic Designer

Kalorik

Dec 2019 - Jun 2021 (1 year 6 months)

Led creative for MAXX, the company's top-performing product category, overseeing its visual direction and supporting brand growth. Spearheaded a website rebrand that contributed to a 400% year-over-year increase in sales.

Art Direction Brand Identity Packaging Design Photography Social Media

Graphic Designer

Kalorik

Jan 2018 - Dec 2019 (1 year 11 months)

Supported the design team across product launches, marketing campaigns, and day-to-day creative production. Designed packaging, catalogs, e-commerce assets, social media content, and marketing materials.

Packaging Design Catalog Design E commerce Marketing Social Media Marketing Materials Collaboration

Graphic Designer

NF Skin

Mar 2017 - Jan 2018 (10 months)

Created branding and marketing materials for NF Skin and private-label clients across digital, print, packaging, and trade shows. Pitched and led a full visual rebrand for NF Skin.

Branding Packaging Design Print Design Logo Design