Sherine Salem

Led the visual direction across a diverse portfolio of brands, shaping cohesive and impactful brand identities. Oversaw all design projects with a focus on storytelling, developing strategic branding concepts and comprehensive brand guidelines.

Contributed to creative direction across branding, campaigns, and copy, delivering concept-driven solutions aligned with client goals.

Supported the end-to-end development of brand identity, printed production, and digital projects—from research and concepting to execution. Worked within multidisciplinary teams to deliver high-quality, design-driven solutions across a range of industries.

Developed creative content across social media, marketing materials, pitch decks, and digital platforms, including website and app interfaces. Also managed community engagement.

Redesigned packaging through custom illustrations and created exhibition design elements, including a central counter and display box.

Collaborated on an omnichannel campaign to increase awareness and usage of the ZBook product through education-driven experiences.

Grade: 4.0/4.0

Pursued a Bachelor of Fine Arts in Graphic Design with a minor in Advertising, graduating Summa Cum Laude with a 4.0 GPA.

Attended the University of Lima from April 2015 to November 2017.

Completed an international English program in early 2013.