Bernadette User

Led the food shopping experience on Yassir's food delivery app, overseeing the user funnel from signup to order placement. Spearheaded the app's UX/UI revamp, managing a cross-functional squad and aligning dependencies with other teams. Developed and executed a strategic product roadmap, achieving nearly 100% of deliverables and decreasing user drop-offs by 10% through gamified features.

Managed the seamless transition of Bevy's web-based platform into a fully functional mobile app, achieving 80% of predefined KPIs. Collaborated with engineering and design teams to prioritize mobile features, ensuring consistent user experience and alignment with business objectives. Solved technical challenges during the web-to-mobile transition by creating detailed solution comparisons.

Enhanced the job application process on WUZZUF by introducing a voice notes feature, increasing employer review speed by 15%. Launched OTP verification for job applications on Forasna, significantly improving employer satisfaction without compromising growth KPIs. Mentored an Associate PM and leveraged a data-centric approach for decision-making with a +2 million user base.

Built and scaled a successful personalized gifts and giveaways business, crafting strategic plans for market penetration and profitability. Led the creation of innovative product lines, positioning the brand in prominent retail outlets. Directed end-to-end operations, including market analysis, production management, and quality assurance, while spearheading B2B growth initiatives.

Managed multiple teams to produce required designs and oversaw website design, creation, and hosting. Tracked Google Analytics to modify website pages based on data. Designed and managed the production of corporate publications and reports, ensuring all creative requests were delivered.

Collaborated remotely with teams in Egypt and USA to create designs and HTML for various online materials. Focused on the design and usability of different mobile and desktop applications.

Collaborated with the team and client on a desktop application for "BlackBoard". Applied Agile methodology and Scrum framework throughout the design and development process.

Worked with the ASP.NET development team to produce and integrate website UI designs. Ensured seamless integration of user interfaces with backend functionalities.

Produced valid (X)HTML/CSS based on requirements for all MBC channels websites. Aligned work closely with the design team on www.mbc.net to ensure consistent branding and user experience.

Served as an in-house web and graphic designer, responsible for creating corporate identity for events. Managed both online and printed materials to ensure brand consistency.

Responsible for printed materials and actively participated in brainstorming sessions for branding initiatives. Created simple presentations using Flash.

Grade: Good

Studied Fine Arts at the Faculty in Zamalek, Cairo. Focused on developing artistic skills and theoretical knowledge in the field.