Amira Ahmed Badawy
@amiraahmedbadawy
I’m a Senior Product Designer driving user-centered B2B SaaS experiences with Figma and design systems.
EgyptWhat I'm looking for
I’m an experienced Senior Product Designer with over 6 years in B2B SaaS environments, focused on turning complex product needs into clear, user-centered experiences. I lead end-to-end design work—from UX research and competitive analysis to prototypes, UI design, usability testing, and heuristic evaluation.
In my current role at Taly for digital payments, I led design processes across Consumer App, B2B Bank Apps & Portals, Merchant portal, and Retail bank portal—ensuring seamless user experience across platforms. I use Figma for prototyping and design, contributing to design consistency and efficiency in a B2B SaaS context.
Previously at Cassbana Company, I led the full design process, enhancing design efficiency and user satisfaction by implementing user-centered design principles and iterative testing. I enjoy collaborating with UI designers and front-end developers, and I bring a systems mindset through design systems and design tokens to deliver impactful, measurable outcomes.
Experience
Work history, roles, and key accomplishments
Sr. Product Designer
Taly for Digital Payments Company
Aug 2023 - Present (2 years 11 months)
Led the design process for Taly products across consumer and B2B banking apps and portals, ensuring consistent user experiences. Used Figma for prototyping and design to improve user experience and design efficiency.
Product Designer
Cassbana Company
Apr 2021 - Feb 2023 (1 year 10 months)
Led end-to-end product design for Cassbana, including UX research, competitive analysis, user interviews, and usability testing. Produced low- and high-fidelity prototypes and improved design efficiency and user satisfaction using user-centered and iterative testing.
Sr. UX Designer
Contracted Projects
Jul 2020 - Mar 2021 (8 months)
Worked as a Senior UX Designer on contracted projects (specific responsibilities and tools were not provided).
UX Designer
Addicta
Oct 2018 - Jul 2020 (1 year 9 months)
Conducted user research and information architecture work to inform design decisions and improve user-centric solutions. Collaborated with UI designers and front-end developers and supported research through wireframes, prototype testing, and usability/heuristic evaluations.
Front-End Developer Trainee
Rawabett
Jul 2018 - Oct 2018 (3 months)
Built websites from scratch during a web design training/internship, applying frontend technologies to create example sites.
UI/UX Designer
Self Employed
May 2016 - May 2018 (2 years)
Designed and developed websites using Adobe tools for UX/UI processes and a code editor for implementation.
Executive Manager
Dr. Asmaa Ahmed Badawy Pharmacy
Mar 2015 - Apr 2018 (3 years 1 month)
Provided management experience as an executive manager at a pharmacy for approximately three years (specific duties were not detailed).
Education
Degrees, certifications, and relevant coursework
Russian Cultural Center
Web Designer Diploma, Web Design
Completed a Web Designer diploma program at the Russian Cultural Center. Developed foundational skills for designing websites.
Modern Academy, Cairo
Bachelor of Science, Management Information Systems
Grade: GPA: 93.02% (excellent with distinction)
Earned a B.Sc. in Management Information Systems. Achieved a GPA of 93.02% (excellent with distinction).
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Job categories
Skills
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