Mert Efe

Co-founded an SEO consulting company focused on helping organizations approach search in a more data-driven and technically informed way. During this period we worked with a small number of selected clients on complex search problems, covering areas such as technical SEO, search strategy, site architecture, search performance analysis, and emerging search surfaces such as AI-driven discovery.

As part of the developers' team managing website content infrastructure, my main focus is technical SEO. I conduct regular SEO audits, assess new content, and oversee site speed and localization reporting. I contribute to SEO research and managed software projects. I have also been responsible of GA4, successfully handled the GA4 transition, mastering Google Tag Manager for intricate tracking.

Since I quitted my first job and moved to a small town in Muğla, I've been working as a freelance SEO consultant while also working on my paragliding skills to be a professional. In that period I worked remotely for some agencies, my own clients and my colleagues who also do freelance work. My clients in that period included the global leader of sportswear market and another global textile giant.

As an SEO Analyst I was responsible for auditing client websites' SEO, creating sales presentations, managing meetings, developing SEO roadmaps, tackling technical issues, staying current on algorithms, doing market research, devising holistic strategies. I planned content, analyzed competitors' backlinks, monitored KPIs, and reported to clients monthly.