BKBen Krech
@benkrech
Results-driven customer advocate with a passion for growth and adoption.
United StatesWhat I'm looking for
As a seasoned customer advocate, I've consistently driven growth and adoption across various industries. With a strong background in customer engagement, I've developed and executed strategies that increase conversions and revenue. My expertise lies in facilitating proactive customer discovery, analyzing campaign data, and coaching teams on expansion opportunities.
Throughout my career, I've demonstrated my ability to drive results, having generated over $2 million ARR in cloud upgrades and net bookings. I'm passionate about staying up-to-date with the latest industry trends and technologies, and I'm excited to leverage my skills to drive growth and success in my next role.
In addition to my professional experience, I'm an avid sports enthusiast and enjoy camping and gaming in my free time. I'm a strong believer in the importance of teamwork and collaboration, and I'm always looking for opportunities to give back to my community.
Experience
Work history, roles, and key accomplishments
Senior Growth Customer Advocate
Atlassian
Feb 2022 - Feb 2023 (11 months)
Developed a customer engagement model, increasing customer conversions by 15% across mid-market and Enterprise inbound motions. Led global sessions facilitating proactive customer discovery, analyzing historical campaign data and product usage trends to coach teammates on expansion opportunities.
Growth Customer Advocate
Atlassian
Oct 2020 - Feb 2022 (1 year 4 months)
Drove $2 million ARR in SMB cloud upgrades/net bookings. Conducted monthly customer demos and created customer assets in tandem with marketing. Advocated for the adoption and expansion of Atlassian’s suite across SMB and Enterprise customers, addressing compliance and industry-related concerns with agile adoption.
Direct Customer Advocate
Atlassian
Aug 2019 - Oct 2020 (1 year 2 months)
Explained feature sets and billing options for project management solutions. Supported quote-to-cash processes over multiple billing engines, supporting customers and channel partners across cloud, server, and data center deployments. Maintained a Customer Satisfaction (CSAT) score of 93%.
Account Representative (Uber Eats)
Uber
Aug 2018 - Aug 2019 (1 year)
Developed a pipeline of over 50 unique SMBs, generating over $350,000 in revenue. Established best practices for self-prospecting and lead management. Created targeted email drip campaigns to nurture leads in key markets.
Inside Business Development Representative
Office Depot
Sep 2017 - Aug 2018 (11 months)
Cultivated a pipeline of 700+ unique SMBs, generating over $70,000 in revenue from re-engaging dormant customers. Balanced prospecting, cadence calls, and project development to maximize opportunities.
Account Management Intern
Metia
Aug 2016 - Dec 2016 (4 months)
Consolidated key updates from Dell pipeline calls, updating a database sent out to Dell EMC Global teams in regard to our office's marketing deliverables. Packaged and edited marketing case studies for 300+ Dell Tier 1 accounts.
Education
Degrees, certifications, and relevant coursework
Ben hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
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