Ben Krech

Developed a customer engagement model, increasing customer conversions by 15% across mid-market and Enterprise inbound motions. Led global sessions facilitating proactive customer discovery, analyzing historical campaign data and product usage trends to coach teammates on expansion opportunities.

Drove $2 million ARR in SMB cloud upgrades/net bookings. Conducted monthly customer demos and created customer assets in tandem with marketing. Advocated for the adoption and expansion of Atlassian’s suite across SMB and Enterprise customers, addressing compliance and industry-related concerns with agile adoption.

Explained feature sets and billing options for project management solutions. Supported quote-to-cash processes over multiple billing engines, supporting customers and channel partners across cloud, server, and data center deployments. Maintained a Customer Satisfaction (CSAT) score of 93%.

Developed a pipeline of over 50 unique SMBs, generating over $350,000 in revenue. Established best practices for self-prospecting and lead management. Created targeted email drip campaigns to nurture leads in key markets.

Cultivated a pipeline of 700+ unique SMBs, generating over $70,000 in revenue from re-engaging dormant customers. Balanced prospecting, cadence calls, and project development to maximize opportunities.

Consolidated key updates from Dell pipeline calls, updating a database sent out to Dell EMC Global teams in regard to our office's marketing deliverables. Packaged and edited marketing case studies for 300+ Dell Tier 1 accounts.