benjamin castro

Led international expansion strategy and brand architecture for Hispanic markets, the UK, India, and Africa. Developed market-entry playbook including TAM/SAM, pricing, regulatory pathways, and localization.

APUS, a subsidiary of American Public Education, Inc. (Nasdaq: APEI), offers more than 200 online programmes through American Public University and American Military University, and serves students in every state and territory of the United States and in more than 100 other countries.
• I led the international expansion strategy and brand architecture for the Hispanic market in the United State

One of Latin America's largest online universities, with a community of more than 150,000 students and alumni across 60+ countries.
•     I held full P&L accountability and led growth and operational excellence across marketing, admissions, academic operations, product, CX, technology, retention and student services.
•     I expanded the international footprint, strengthening brand positioning, pr

OPM provider to universities across the United Kingdom, South Africa, Europe, Brazil and Latin America.
•     I led Technology, Marketing, Sales, Contact Centre, Student Services, Academic Services, Product, Innovation and Partner Support.
•     I designed the operating model and global platform to convert face-to-face programmes into online and blended offerings and enable multinational launches

Higher education and shared-services network spanning 19 institutions in seven countries, approximately 300,000 students and 10,000 academics.
•     I held executive responsibility for marketing, admissions, student services, academic portfolio, online education, technology, innovation, partnerships and regional operations.
•     I built and led Global Operation Centres in Colombia, Argentina, Mex

Reporting to the Executive Vice President Growth Operations & Strategic Alliances, I take direct responsibility for Marketing, Student Service, Product, Virtual education, growth innovation and alliances management within ilumno.

Added to the above I hold the General Management position for the Global Operation Centers, a centralized regional organization that supports the entire student lifecy

Reporting to the CMO & SVP Service Operations I take over the responsibility of all marketing, admissions and student service organizations. With direct accountability over the regional structures and local teams with a clear focus on developing strategies, processes, technology and regional best practices that allow ilumno and all affiliated institutions to achieve their yearly targets.

General Manager, Colombia | May 2012 – Jun 2013
•     I led P&L and Human Resources, Technology, Finance and Operations at UNISONO, subsequently acquired by Intelcia, with responsibility for two sites, 2,000 employees and more than 30 accounts.
•     I was accountable for commercial and operational performance, service quality, organisational structure and client relationships in Colombia.

•     I built the Colombian operation from the ground up: legal entity, infrastructure, recruitment, training, processes and commercial launch; in under two years, it grew to more than 2,900 employees, two sites and 3,000 installed workstations.
•     I launched more than 40 programmes and led the opening of English-language nearshore operations for US clients in Nicaragua and Colombia.
•     I le

Reporting directly to the CEO I took over the operational responsibility of opening emergia’s branch in Colombia. emergia had no presence in Colombia so the assignment included the creation of the local company as well as building the future site, hiring and training of all necessary teams to successfully open operations. In less than two years the company has over 2900 employees, two sites with

Responsible for new business implementations within the organisation

Controlling off all implementation processes and development of special projects within the company.

European single point of contact regarding all matters of operational excellence and full responsibility for the daily operational business in term of quality, readiness and efficiency.
The main targets and areas of responsibilities were building and maintaining a strong working relationship with the client’s operational organization, achievement of the operational requirements of the VSA/SOWs, de

The main targets and areas of responsibilities were building and maintaining a strong working relationship with the client’s operational organization, achievement of the operational requirements of the VSA/SOWs, delivering results across multiple languages: Spanish, Portuguese and English.

Global Executive MBA Program
Madrid - Sao Paulo - Singapore - Los Angeles