Prince Amankwah

Developed and executed service marketing strategies, ensuring alignment with business goals. Coordinated with stakeholders to successfully launch new services. Oversee SEO strategies to improve website visibility and lead generation.

Designed marketing materials for the CHPS 400 project. Created graphic assets for the Heart Institute of the Caribbean (HIC). Developed the logo design for CHU El Maarouf, Comoros, integrating modern, tech-driven elements with local cultural symbolism.

Established a consultancy/agency specializing in healthcare marketing and startup scaling strategies. Provides digital marketing, branding, and business growth solutions for startups and established companies.

Supervised a direct salesperson and social media manager, providing strategic marketing insights. Curated specific Meta and Google Ads campaigns, increasing inquiries by 43%. Led the website and platform redesign, improving user experience and engagement.

Designed and launched a user-friendly, visually engaging website to showcase AI-4AI’s mission, services, and impact. Established AI-4AI’s presence on key social media platforms, including LinkedIn, Twitter, and Facebook, to connect with stakeholders. Designed and deployed a Microsoft SharePoint intranet to centralize internal resources, announcements, and collaboration tools.

Developed and implemented the annual marketing strategy, increasing patient acquisition by 25% within six months. Created and now manage the hospital's digital platforms, including the website, Google Business Profile, and social media. Planned and executed media campaigns (social media ads, radio, TV) to boost public profile and patient inquiries.

Coordinated annual sentinel surveys, achieving a 95% response rate, providing critical data for health policy decisions. Developed media relations strategies, increasing public awareness of health initiatives by 40% through TV and radio coverage. Led public sensitization campaigns, reaching 100,000+ individuals and improving community health awareness of antiretroviral therapies.

Managed student accounts and financial records, reducing discrepancies by 15% through improved record-keeping. Oversaw maintenance and renovation projects, enhancing infrastructure and safety standards.

Activities and societies: Social Media Consultation, Design Thinking Skillshop, Google Ads Creative

Completed a program focused on digital marketing strategies and tools. Gained expertise in social media consultation, design thinking, and Google Ads creative.

Pursued a Bachelor of Science in Health Administration, focusing on the management and leadership aspects of healthcare systems. Developed skills in healthcare policy, operations, and public health administration.

Completed a program in Application Software, gaining foundational knowledge in software applications and computer systems. Focused on practical skills for software development and usage.