Prince Amankwah
@princeamankwah
Marketing and Branding Specialist driving customer acquisition and engagement.
What I'm looking for
I am a Marketing and Branding Specialist with a strong focus on healthcare marketing, digital marketing, and brand development. My expertise lies in driving customer acquisition and fostering strategic partnerships that align with organizational goals. I have successfully managed digital campaigns and utilized CRM systems to enhance communication and engagement, delivering impactful results that elevate customer experiences.
Throughout my career, I have held various roles, including Lead Sales & Marketing Supervisor at OML Africa and Marketing Specialist for AMPC International Health Consultants. My achievements include increasing patient acquisition by 25% within six months and boosting inquiries by 43% through targeted Meta and Google Ads campaigns. I am passionate about creating compelling marketing strategies that resonate with audiences and drive business growth.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
AMPC International Health Consultants
Jan 2025 - Present (5 months)
Designed marketing materials for the CHPS 400 project. Created graphic assets for the Heart Institute of the Caribbean (HIC). Developed the logo design for CHU El Maarouf, Comoros, integrating modern, tech-driven elements with local cultural symbolism.
Lead Sales & Marketing Supervisor
OML Africa
Feb 2025 - Present (4 months)
Developed and executed service marketing strategies, ensuring alignment with business goals. Coordinated with stakeholders to successfully launch new services. Oversee SEO strategies to improve website visibility and lead generation.
Founder
APC Healthcare & Startup Solutions
Dec 2024 - Present (6 months)
Established a consultancy/agency specializing in healthcare marketing and startup scaling strategies. Provides digital marketing, branding, and business growth solutions for startups and established companies.
Sales & Marketing Manager
Virtutor GH
Jan 2024 - Present (1 year 5 months)
Supervised a direct salesperson and social media manager, providing strategic marketing insights. Curated specific Meta and Google Ads campaigns, increasing inquiries by 43%. Led the website and platform redesign, improving user experience and engagement.
Communication & Marketing Specialist
African Institute for Artificial Intelligence
Dec 2024 - Mar 2025 (3 months)
Designed and launched a user-friendly, visually engaging website to showcase AI-4AI’s mission, services, and impact. Established AI-4AI’s presence on key social media platforms, including LinkedIn, Twitter, and Facebook, to connect with stakeholders. Designed and deployed a Microsoft SharePoint intranet to centralize internal resources, announcements, and collaboration tools.
Marketing Officer
St. Michael’s Specialist Hospital
May 2022 - Dec 2024 (2 years 7 months)
Developed and implemented the annual marketing strategy, increasing patient acquisition by 25% within six months. Created and now manage the hospital's digital platforms, including the website, Google Business Profile, and social media. Planned and executed media campaigns (social media ads, radio, TV) to boost public profile and patient inquiries.
Program Officer
National AIDS Control Program (NACP)
Sep 2020 - Jan 2022 (1 year 4 months)
Coordinated annual sentinel surveys, achieving a 95% response rate, providing critical data for health policy decisions. Developed media relations strategies, increasing public awareness of health initiatives by 40% through TV and radio coverage. Led public sensitization campaigns, reaching 100,000+ individuals and improving community health awareness of antiretroviral therapies.
Hostel Manager
Shield of Faith Hostel
Sep 2017 - Sep 2020 (3 years)
Managed student accounts and financial records, reducing discrepancies by 15% through improved record-keeping. Oversaw maintenance and renovation projects, enhancing infrastructure and safety standards.
Education
Degrees, certifications, and relevant coursework
Certification, Digital Marketing
Activities and societies: Social Media Consultation, Design Thinking Skillshop, Google Ads Creative
Completed a program focused on digital marketing strategies and tools. Gained expertise in social media consultation, design thinking, and Google Ads creative.
University of Education, Winneba
Bachelor of Science, Health Administration
Pursued a Bachelor of Science in Health Administration, focusing on the management and leadership aspects of healthcare systems. Developed skills in healthcare policy, operations, and public health administration.
IPMC
Diploma, Application Software
Completed a program in Application Software, gaining foundational knowledge in software applications and computer systems. Focused on practical skills for software development and usage.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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