Bella Lee

Drove strategic Salesforce and Business Intelligence roadmaps as Business Owner, prioritizing initiatives and working with system developers to design and deliver solutions from stakeholder requirements. Established a structured change request framework covering requirements, workflow and report design, UAT, and user rollout, delivering releases on schedule across global operations.

Standardized pipeline processes in Salesforce, improving data integrity and cutting reporting turnaround between sales teams and executive leadership. Led design and deployment of regional Sales Onboarding frameworks and process Playbooks, achieving faster tool adoption and reduced ramp-up times.

Supported the Business Development Director by synthesizing multi-channel sales performance, sales incentive, market trends, and KPI metrics into executive presentation decks and target-gap analyses. Tracked regional revenue performance against quarterly targets and prepared data-backed presentations for regional sales alignment meetings.

Served as primary operational contact for key client accounts, preparing KPI reports, leading review meetings, handling complaints and escalations, and coordinating with carriers and customs. Designed customized logistics solutions and workflows for worldwide clients, onboarded new clients and projects into the warehouse, and developed SOP and ISO documentation for audits.

Supported new client project implementations by drafting standard operating procedures (SOPs) and ISO documentation. Prepared and presented independent project assignments to department leadership.

Graduated in 2020 with a Bachelor of Business Administration in Global Marketing and Supply Chain Management.