Ray Kwok

Delivered HK$80M+ remodel program across 29 stores/3 formats and drove 10–15% sales uplift/store, owning scoping, cross-functional delivery, and CEO reporting. Managing initiatives targeting HK$140M labor savings and built dashboards to support decisions across shrinkage, store/category performance, and staffing trends.

Built the back office at ~20% of industry cost by hiring 5–10 core staff and establishing warehouse, store ops, and admin infrastructure for a 25-person team. Launched Ready-to-Eat, Wedding Packages, and online sales from zero (+10% revenue), improved margins 5–10% through supplier and pricing optimization, and reduced inventory 40% via stocktaking systems and training.

Supported KPay’s US$52M Series A with investor research across market sizing, competitor benchmarking, cohort analytics, and merchant interviews. Redesigned commission model to drive 25% merchant acquisition uplift, improved partner acquisition by 20%, and reduced merchant onboarding time by 30% via SOP and workflow redesign.

Completed a 2-year fast-track program across Commercial, Operations, and Supply Chain Finance (HK/SG/MY/Macau) and secured a Senior Analyst offer. Owned market budget preparation, built a 3,500+ SKU dashboard for budget performance and margin/sales gaps, improved repeat campaign performance via EDLP, blocked 60% of own-brand supplier price hikes using Mintel insights, and supported HK-to-Macau sou

Supported Strategy & Transactions engagements by delivering market sizing, competitor mapping, customer research, revenue quality analysis, and GTM strategy workstreams for PE, IB, and corporate clients. Produced operating model and go-to-market inputs across consumer goods, manufacturing, medical aesthetics, retail, and automobile industries.

Grade: First Class Honours

Earned a BSc in Economics & Management with First Class Honours from King's College London between 2015 and 2018.