Ethan Pontes
@ethancpontes
I lead creative and marketing strategy for brands, experiences, growth, and innovation.
BrazilWhat I'm looking for
I lead creative strategy for MIT Technology Review Brazil and Harvard Business Review Brazil, shaping editorial, sponsored, event, and experience projects from concept through execution. My work includes MIT EmTech Brazil and the Harvard Business Review Summit, connecting branding, storytelling, digital materials, social media, set design, and business objectives.
Over 15 years, I’ve delivered 50+ projects across healthcare, technology, and innovation, including helping build Origin Health from its founding. I’ve led teams of 20 professionals, managed R$10 million in account value, delivered 128 projects in 2025, and applied generative AI to accelerate creative production and expand team capacity.
Experience
Work history, roles, and key accomplishments
Creative Strategy Lead
MIT Technology Review Brazil / Harvard Business Review Brazil
Dec 2024 - Present (1 year 9 months)
Defined and led the creative vision for editorial, sponsored, event, and experience projects, connecting branding, storytelling, and business objectives. Developed creative concepts and strategies to translate client objectives into relevant, consistent, high-impact experiences.
Innovation Lead
Origin Health
Jan 2023 - Dec 2024 (1 year 11 months)
Identified trends, technologies, and emerging opportunities in healthcare with potential business applications. Connected strategy, data, and creativity to design new products, formats, and business models.
Education
Degrees, certifications, and relevant coursework
Estácio de Sá University
Bachelor's Degree, Advertising and Public Relations
Studied Advertising and Public Relations, gaining knowledge in communication and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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