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Ethan Pontes

@ethancpontes

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I lead creative and marketing strategy for brands, experiences, growth, and innovation.

Brazil

Message

What I'm looking for

I’m looking to lead creative, marketing, brand, growth, or innovation work where I can connect strategy, storytelling, data, technology, and commercial objectives to build meaningful campaigns, products, and experiences.

I lead creative strategy for MIT Technology Review Brazil and Harvard Business Review Brazil, shaping editorial, sponsored, event, and experience projects from concept through execution. My work includes MIT EmTech Brazil and the Harvard Business Review Summit, connecting branding, storytelling, digital materials, social media, set design, and business objectives.

Over 15 years, I’ve delivered 50+ projects across healthcare, technology, and innovation, including helping build Origin Health from its founding. I’ve led teams of 20 professionals, managed R$10 million in account value, delivered 128 projects in 2025, and applied generative AI to accelerate creative production and expand team capacity.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategy Lead

Current

MIT Technology Review Brazil / Harvard Business Review Brazil

Dec 2024 - Present (1 year 10 months)

Defined and led the creative vision for editorial, sponsored, event, and experience projects, connecting branding, storytelling, and business objectives. Developed creative concepts and strategies to translate client objectives into relevant, consistent, high-impact experiences.

Creative Strategy Brand Strategy Storytelling Content Strategy Event Planning Experience Design Team Leadership Project Management Presentation Design

Innovation Lead

Origin Health

Jan 2023 - Dec 2024 (1 year 11 months)

Identified trends, technologies, and emerging opportunities in healthcare with potential business applications. Connected strategy, data, and creativity to design new products, formats, and business models.

Healthcare Innovation Product Design Business Model Innovation Strategy Data Analysis Market Research

Marketing & Experience Lead

Origin Health

Jan 2021 - Dec 2023 (2 years 11 months)

Led integrated marketing and customer experience strategy, connecting positioning, content, campaigns, events, and performance. Managed multidisciplinary projects to ensure coherent, relevant, results-driven customer journeys.

Marketing Strategy Customer Experience Project Management Campaign Management Content Strategy Event Planning Performance Marketing

Marketing Coordinator

Origin Health

Jan 2020 - Dec 2021 (1 year 11 months)

Coordinated the execution of marketing strategies, ensuring organization, deadlines, cross-team alignment, and consistency of deliverables. Served as the link between leadership and operations, tracking projects, timelines, and key performance indicators (KPIs).

Marketing Strategy Project Coordination Cross team Collaboration KPI Tracking Deadline Management

Marketing Analyst

Sense Company

Jan 2018 - Dec 2020 (2 years 11 months)

Analyzed campaign, channel, and audience behavior data to generate insights and guide strategic decisions. Monitored metrics, performance, and trends to optimize results, investment efficiency, and the impact of digital marketing initiatives.

Data Analysis Campaign Analysis Channel Analysis Audience Analysis Performance Monitoring Trend Analysis Digital Marketing Optimization

Value Proposition Designer

Sense Company

Jan 2016 - Dec 2019 (3 years 11 months)

Developed assets and materials that translated product and brand value messages across a range of formats and channels. Created presentations, campaigns, digital content, and visual materials focused on clarity, aesthetics, positioning, and business objectives.

Value Proposition Design Brand Messaging Content Creation Visual Design Presentation Design Campaign Development