Bassil Mostafa

At Palm Hills Developments, I lead marketing and brand strategies for commercial destinations spanning FMCG, food and beverage, retail, and lifestyle brands. I shape customer experiences that align brand affinity with commercial growth objectives.

I develop positioning, identities, audience personas, go-to-market strategies, and customer journeys across ATL, BTL, digital, experiential, and activation channels. I also lead lifestyle and sports marketing initiatives and direct campaigns from strategic planning and storytelling through production and multi-channel execution.

Previously at AKQA, I developed communication strategies, brand narratives, and integrated advertising frameworks for international clients, including Mondelez's confectionery portfolio. I led multidisciplinary teams across account management, strategy, creative, and production while translating business objectives into customer-centric marketing recommendations.

My background also includes marketing at Hyde Park Developments and client-facing account work at H-Mark for Branding and Marketing Agency. I use AI-powered tools to support campaign ideation, content development, creative production, and workflow optimization.