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basit ali awanBA
Open to opportunities

basit ali awan

@basitaliawan

I scale e-commerce brands through performance marketing and paid media campaigns.

Pakistan
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What I'm looking for

I'm looking to lead performance marketing and paid media campaigns for e-commerce or B2B businesses, using data, creative testing, and conversion optimization to scale revenue profitably.

I've driven more than $2M in annual revenue for 15+ e-commerce dropshipping brands through Google Shopping, Search, and Meta advertising at EcomMinds.

As a Senior Media Buyer at JFXGlobalTrading, I orchestrated multi-channel paid media campaigns with monthly budgets above $50K in US, UK, Canadian, and Australian markets. I used dynamic creative optimization, bid management, and Analytics 4 to improve marketing spend efficiency by 45%.

I've generated over $200K in direct bookings for Babaaz Travels & Tours International through paid social, influencer partnerships, and content marketing. My social media strategies grew organic following by 180% and engagement by 65%.

I also consult for e-commerce and dropshipping businesses, building Shopify stores with Facebook Pixel, Google Tag Manager, and conversion tracking. I focus on scaling profitably through campaign testing, landing-page optimization, keyword research, and performance analysis.

Experience

Work history, roles, and key accomplishments

JF

Senior Digital Marketing Strategist | Performance

JFXGlobalTrading

Orchestrated multi-channel paid media campaigns with monthly budgets exceeding $50K, dynamic creative optimization, and strategic bid management in Tier 1 markets (US, UK, CA, AU). Achieved a 45% improvement in marketing spend efficiency leading to better ROI.

Education

Degrees, certifications, and relevant coursework

AC

Aspire College

Bachelor of Computer Science, Computer Science

Pursued a Bachelor of Computer Science degree at Aspire College.

Lahore University of Management Sciences logoLS

Lahore University of Management Sciences

Master of Business Administration, Business Administration

2021 - 2024

Completed a Master of Business Administration (MBA) at Lahore University of Management Sciences from May 2021 to August 2024.

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