Thomas Hoareau

Drove Click & Collect adoption across Poland, contributing to 80%+ YoY order growth in July–August 2026 through targeted digital acquisition campaigns. Redesigned 7 lifecycle journeys across 4 customer segments and shaped a cross-brand activation strategy across 458K Kameleon loyalty members.

Managed and analyzed 10+ multi-channel Air France-KLM CRM campaigns per month across global markets using Unica and Salesforce Marketing Cloud, achieving a 50% average Open Rate. Improved Open Rate by 20% and increased conversion by running A/B tests across 30% of campaigns.

Contributed to a 15% increase in Yoplait’s Share of Search in 2023 by analyzing sales, CPC and media performance and leveraging AI to optimize product titles and SEO. Supported e-commerce market leadership for a key Yoplait brand across France’s 6 largest retailers.

Pursued a Marketing Master's degree with a focus on Global and Digital Marketing, completing the program in 2023.

Completed a preparatory class for business schools, building a strong foundation in business and analytical skills.