Bárbara Camargo Moreira Ozólio

Led end-to-end commercial operations across B2B, B2C, and Marketplace channels for diagnostic services. Drove R$24M incremental revenue in 12 months by restructuring the sales funnel and processes across 1,500+ active corporate contracts, and built a 10-person commercial team.

Managed a national bidding team of 10, overseeing public procurement to deliver B2B Rent-a-Car services for government mobility. Restructured go-to-market across teams and helped expand the public-sector fleet to 22,000+ managed assets, supporting growth with a 2,500+ active contract portfolio.

Managed a 6-person bidding team across public-sector contracts, including goal planning, contract readjustment controls, default management (PDD), and OKR execution to ensure compliance and profitability. Created the department P&L structure, built a regionalized sales funnel, and trained 230+ salespeople—expanding reach with 68% of the portfolio in the Northeast region.

Led a 5-person commercial team across Minas Gerais, managing a diversified paying-source portfolio and generating R$35M annual revenue pipeline. Grew the corporate client base from 120 to 550+ companies in 18 months, reduced default rates (PDD) by 40% in 3 months, and integrated four acquired brands into Dasa’s national matrix structure to enable cross-selling.

Managed and expanded corporate account relationships across Health Operators, private companies, and public agencies with a 5-person team. Launched a Sales Follow-Up (FUP) initiative, securing R$2M in anticipated revenue from 2 multinational clients, and delivered 2,000+ RT-PCR COVID-19 collections within 12 months.

Coordinated commercial operations across four local brands, managing contractual negotiations across clinical pathology, genetics, anatomy, vaccination, and diagnostic imaging service lines. Oversaw a 7-person team responsible for key account relationships across Health Operators, private companies, and government contracts.

Supervised a 2-person commercial team managing a key account portfolio representing 63% of revenue across Health Operators and corporate clients. Expanded diagnostic imaging exam contracts across public and cash payment segments through structured prospecting and relationship development.

Completed an MBA in Strategic Business Management at Ibmec from 2020 to 2021.

Earned a bachelor's degree in Marketing & Advertising (Social Communication) at UNIBH from 2005 to 2009.

Completed an MBA in Strategic Project Management at Universidade UNA in 2012.