Open to opportunities

Lavinia Voicu

@laviniavoicu

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Professional product management leader driving strategic initiatives and outcomes.

Netherlands

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a professional product management leader with a proven track record of leading strategic initiatives that deliver significant outcomes for both B2B and B2C users. My experience spans across various roles, where I have successfully built high-performing product teams and created incremental product value. Currently, as a Group Product Manager at FareHarbor, I developed a product vision that resulted in a 10% increase in annual recurring revenue and improved customer conversions by 10%. My strategic assessments and leadership have been pivotal in enhancing our product offerings.

Throughout my career, I have consistently focused on user journey analytics and A/B testing to drive customer engagement and conversions. My previous roles as Senior Product Manager and Product Manager have equipped me with the skills to lead teams effectively, mentor product managers, and manage the full cycle of product development. I am passionate about fostering a lean mindset within teams and improving experimentation cultures to achieve optimal results.

With a Master's degree in Business Management and various certifications in product management and Agile methodologies, I am committed to continuous learning and applying best practices in product development. I thrive in dynamic environments where I can leverage my expertise to create innovative solutions that meet user needs and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Group Product Manager

Current

FareHarbor, Booking Holdings

Jul 2023 - Present (2 years)

Developed and executed a product vision for one of the most impactful FareHarbor verticals, introducing new revenue-generating lines that increased ARR by 10% and improved customer conversions by 10%. Led a team of 6 product managers covering client dashboard experience, end-user experience, mobile apps, and 3rd party integrations, while also mentoring them throughout the development cycle.

Product Vision Revenue Team Leadership Mentoring Strategic Planning Product Management

Senior Product Manager (B2C)

FareHarbor, Booking Holdings

Mar 2022 - Jun 2023 (1 year 3 months)

Built the infrastructure for user journey analytics flow and introduced A/B testing experimentation to improve customer conversions. Led the full cycle of product development from idea generation to rollout, identifying growth opportunities through interviews and data insights.

User Journeys A B Testing Product Development Lifecycle Data Analysis Product Roadmapping Market Research Product Management Growth Hacking

Product Manager (B2B) Mobile Apps

FareHarbor, Booking Holdings

Jan 2020 - Feb 2022 (2 years 1 month)

Released the first version of the FareHarbor Android mobile app and revamped the check-in process, improving user experience for QR scanning flow and performance by over 70%. Partnered with Apple & Stripe to offer Tap to Pay, streamlining the process and making it 9x faster.

Mobile App Development Android User Experience QR Scanning Performance Optimization Partnership Management Payment Systems Product Management Agile Methodologies

Product Owner

Braingineers

Jul 2019 - Dec 2019 (5 months)

Coordinated requirements gathering and ideation for delivering Brainpeek, a new emotions analytics platform, and helped shape its go-to-market strategy. Implemented Agile ways of working within the development team and defined the roadmap for new products.

Requirements Gathering Go To Market Strategy Agile Methodologies Product Roadmapping Emotions Analytics Product Ownership Brainpeek Analytics Product Management

Product Owner

Sustainalytics

Aug 2017 - Jul 2019 (1 year 11 months)

Led product development to build a data services product consisting of Web APIs and data feeds used by major financial companies for ESG research and analysis. Successfully launched the ESG Risk Rating product, empowering investment decisions regarding a company’s exposure to different ESG risks.

Product Development Web APIs Data feeds Financial Services Product Launch Risk Assessment Product Ownership Stakeholder Management

Product Owner

Optymyze

Aug 2013 - Aug 2017 (4 years)

Conducted discovery sessions with clients, gathering business requirements and translating them into technical specifications. Planned and prioritized product feature backlog and development, and provided training to the sales force team on platform usage.

Sales Training Product Development Product Ownership Mentoring Client Management

Business Operations Analyst

Hewlett Packard

Jul 2011 - Aug 2013 (2 years 1 month)

Provided business consultancy to assigned accounts and created weekly and monthly presentations on promotion status for management and customers. Measured service levels and customer satisfaction.

Business Consulting Account Management Presentation Skills Customer Satisfaction Data Analysis Business Operations EMEA Market Promo Management

Procurement Buyer

Procter & Gamble

Jul 2009 - Nov 2010 (1 year 4 months)

Acted as an interface between vendors and all Procter & Gamble departments, monitoring orders from start to end via SAP for the Marketing Operations Department. Reported to the management team on delivered performance and established and maintained local supplier relationships.

Vendor Management SAP Procurement Marketing Operations Supply Chain Negotiation

Education

Degrees, certifications, and relevant coursework

The Academy of Economic Studies, Bucharest

Master’s degree in Business Management, Business Management

Studied advanced concepts in business management, focusing on strategic leadership and organizational development. Gained expertise in international business practices and economic principles.

The Academy of Economic Studies, Bucharest

Bachelor’s degree in International Business in Economics, International Business in Economics

Completed a comprehensive program in international business and economics. Developed a strong foundation in global economic principles and cross-cultural business strategies.