At Adhoq, I own product strategy, roadmap, monetisation, analytics, and stakeholder reporting for user-facing entertainment products in various countries. I use performance data to guide roadmap and pricing decisions.
I shaped a new Adhoq product from the ground up, managed delivery from its first release, and developed its monetisation model around revenue-generating features. The product grew from a small, hands-on team to two dedicated teams, and I became Product Lead.
At Elsevier, I coordinated initiatives across platforms to increase manuscript submissions and led the rollout and strategy of Pendo, giving teams in-product analytics and user guidance.
At Harlem Next, I used traffic and user behaviour analysis to guide decisions across markets, and at TicketSwap I launched and grew the secondary ticketing market in Hungary. I’ve also supported affiliate campaigns at TriGlobal and coached students and early-career professionals at Endgame Academy.
