Valeriya Lipatov-Kaloshina

Built and activated partner-facing messaging and value propositions across key use cases and industries, enabling agencies and sales teams to confidently position solutions and drive revenue. Led go-to-market initiatives in collaboration with Product and Sales, aligning partner programs, field activities, and enablement to generate pipeline and accelerate deal flow.

Built Partner Marketing team from zero across the globe, strengthening Aiven's brand equity through high-impact partner marketing programs and strategic partner integrations. Drove the highest pipeline contribution across teams and scaled international co-marketing programs across multiple partner ecosystems such as GCP and AWS.

Led regional go-to-market strategy and execution across EMEA, aligning field marketing initiatives with global priorities and driving weekly ABM programs. Directed end-to-end execution of regional campaigns and events, optimizing programs for pipeline growth and revenue impact while ensuring strong localization, brand consistency, and measurable ROI.

Founded and led an Amsterdam-based marketing agency, overseeing global marketing operations and client relationships.

Served as a cross-functional marketer in the medical product industry, supporting 80 sales people across EMEA. Launched an innovative digital education program for sales enablement that resulted in double-digit growth in sales within the fiscal year.

B.B.A. from Amsterdam University of Applied Sciences, 2012-2016.

Studied Strategic Marketing at New York State University in 2015.

Studied Business in Asia at Donghua University in 2014.