Open to opportunities

Baldwin Lora

@baldwinlora

Message

I grow route sales through customer relationships, market analysis, promotions, and efficient delivery operations.

United States

Message

What I'm looking for

I'm looking to grow sales, strengthen customer and account relationships, develop teams, and improve route, distribution, and promotional performance.

I've built my career at Frito Lay by improving route sales, customer relationships, and delivery operations across multiple territories.

As a Route Sales Specialist in Wilmington, I reduced delivery times through route optimization, analyzed sales and customer data for buying trends, and worked closely with store managers on promotions and performance improvement.

I also led and mentored sales teams as a District Sales Leader, teaching sales practices to 12 employees, retaining accounts, expanding distribution channels, and supporting market-share growth.

Experience

Work history, roles, and key accomplishments

Current

Route Sales Specialist

Current

Frito Lay

Feb 2023 - Present (3 years 7 months)

Reduced delivery times by implementing effective time management strategies and optimizing travel routes. Strengthened relationships with store managers through regular communication and collaboration on promotions.

Time Management Route Optimization Customer Relationship Management Sales Analysis Conflict Resolution

District Sales Leader

Frito Lay

Nov 2024 - Apr 2025 (5 months)

Taught sales concepts and practices to a sales team of 12 employees. Devised strategies for retaining accounts and boosting market share through new distribution channels and partnerships.

Sales Training Team Leadership Account Retention Market Analysis Strategic Planning

Route Sales Representative

Frito Lay

Aug 2019 - Feb 2023 (3 years 6 months)

Maintained positive customer relationships and up-to-date product knowledge. Analyzed sales data to identify buying trends and implemented promotional strategies to boost sales and loyalty.

Customer Service Product Knowledge Sales Analysis Promotional Strategy Communication Skills

Merchandising Specialist

Frito-Lay North America Inc.

Jul 2016 - Jul 2019 (3 years)

Changed displays to reflect new promotions and maintained product inventory. Interviewed vendors and coordinated product availability for advertising and promotion purposes.

Merchandising Inventory Management Vendor Relations Product Displays Setup Quality inspection