Open to opportunities

Usama Abdelaziz

@usamaabdelaziz

Digital Marketing Strategist and Content Specialist shaping MENA brands’ growth through content ecosystems and data-driven campaigns.

Egypt

Message

What I'm looking for

I’m looking for a role where I can lead content ecosystems and data-driven digital marketing—owning strategy, content calendars, KPIs, and brand messaging—to grow engagement and ROI for brands across MENA.

I’m an experienced Digital Marketing Strategist & Content Specialist with a demonstrated history of helping brands across the MENA region build meaningful connections with their audiences through impactful, data-driven marketing strategies. Throughout more than 10 years of experience in media, marketing, and advertising, I’ve worked with international brands, NGOs, and non-profit organizations to strengthen digital presence, increase engagement, and drive measurable business results.

With a BA (Hons) in Mass Communication and a deep passion for storytelling, I specialize in developing content ecosystems that align with brand objectives, customer journeys, and market dynamics. My expertise extends beyond creation to content strategy, digital marketing planning, brand messaging, campaign development, and performance-driven communication—grounded in SEO-focused content and online reputation management (ORM).

I also bring strong practical knowledge of conversion optimization, customer acquisition strategies, and performance marketing principles to maximize ROI. In roles such as Digital Marketing Strategist & Head of Content and Director of Media, Advertising, and Creative Marketing, I’ve owned end-to-end strategy and content execution—planning KPIs, managing cross-functional workflows, and delivering high-quality website, social, email, and campaign copy across platforms.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Strategist & Content

Current

Freelance - MENA Marketers

Sep 2024 - Present (1 year 10 months)

Freelance Digital Marketing Strategist & Content Specialist, planning and producing content and running promotional campaigns across digital channels.

Content Strategy Content Planning Copywriting Social Media Marketing Email Marketing Campaign Management KPI Tracking Audience Research Customer Journey Mapping Designer Developer Media Buyer Collaboration

Digital Marketing Strategist

Danhera Italy

Jan 2025 - Jan 2026 (1 year)

Worked as a Digital Marketing Strategist for Danhera Italy during 2025-2026.

Digital Marketing Strategy Content Marketing Content Strategy SEO Copywriting Social Media Marketing Branding & Identity Market Research

Digital Marketing Head of Content

JUMPPEA

Dec 2024 - Aug 2025 (8 months)

Led digital transformation and content strategy for agency/group clients, including roadmaps, KPIs, competitive analysis, and editorial calendar planning.

Digital Transformation Strategy Roadmapping KPI Analysis Competitive Analysis Content Strategy Editorial Planning Campaign Planning

Digital Marketing Strategist

Ram Clinics

Jan 2024 - Jan 2025 (1 year)

Worked as a Digital Marketing Strategist for Ram Clinics in Riyadh, Saudi Arabia (2024-2025).

Digital Marketing Strategy Content Marketing Content Strategy SEO Copywriting Social Media Marketing Online Reputation Management Conversion Optimization

Senior Corporate Content Specialist

Infinity Corp

Jul 2024 - Dec 2024 (5 months)

Ideated creative content releases for professional entities across the GCC and helped maintain quality for agency publications.

Brainstorming

Senior Content Specialist

Media Heist

Jan 2024 - Jun 2024 (5 months)

Wrote engineering content for Axelerate BIM Engineering, legal content for SAT & Co Law Firm, and e-commerce content for Sona’a.

Legal Content Writing E Commerce Copywriting

Senior Content Specialist

Aj International Group

May 2023 - Jan 2024 (8 months)

Wrote content on eco-friendly practices, sustainability, and renewable energy, and developed content writing strategies and creative briefs for clients.

Renewable Energy Copywriting Writing Strategy Creative Briefs Case Study Writing

Senior Content Specialist

ArabyAds

Oct 2019 - Dec 2023 (4 years 2 months)

Wrote multi-platform marketing content aligned to brand tone, maintained style consistency, updated SEO-friendly corporate content, and supported integrated campaign brainstorming.

SEO Copywriting Brand Consistency Press Release Writing Proposal Writing

Senior Content Specialist

Boopin

Dec 2022 - Feb 2023 (2 months)

Produced bilingual banking and corporate content, including forex & trading English content and classic automotive/Arabic content for multiple clients across digital platforms.

Bilingual Content Forex & Trading Copywriting Automotive Content

Senior Content Specialist

Emirates Transport

Jan 2022 - Jan 2023 (1 year)

Served as a Senior Content Specialist for Emirates Transport (2022-2023).

Content Writing Web Content Writing SEO Copywriting Content Strategy Branding & Identity

Senior Content Specialist

Emirates Islamic Bank

Jan 2022 - Jan 2023 (1 year)

Served as a Senior Content Specialist for Emirates Islamic Bank (2022-2023).

Web Content Writing SEO Copywriting Content Writing Content Strategy Branding & Identity Digital Content Bilingual Multilingual Copy

Senior Content Specialist

IG Group UAE

Jan 2022 - Jan 2023 (1 year)

Served as a Senior Content Specialist for IG Group UAE (2022-2023).

Web Content Writing SEO Copywriting Content Strategy

Senior Content Specialist

Auto Central

Jan 2022 - Jan 2023 (1 year)

Served as a Senior Content Specialist for Auto Central (2022-2023).

Content Writing Digital Content Arabic Copywriting SEO Copywriting

Senior Content Specialist

Poetry Encyclopedia

Jan 2022 - Jan 2023 (1 year)

Served as a Senior Content Specialist for Poetry Encyclopedia (2022-2023).

Content Writing Digital Content SEO Copywriting Content Strategy

Senior Content Specialist

Sheikh Zayed Book Award

Jan 2022 - Jan 2023 (1 year)

Served as a Senior Content Specialist for the Sheikh Zayed Book Award (2022-2023).

Content Writing Web Content Writing SEO Copywriting

Senior Content Specialist

Yajny E-Commerce Website

Jan 2019 - Jan 2022 (3 years)

Served as a Senior Content Specialist for Yajny E-Commerce Website (2019-2022).

Web Content Writing SEO Copywriting Content Strategy Digital Content

Writer & Editor

Rehlat

Dec 2018 - Oct 2019 (10 months)

Researched travel destinations and trends and wrote travel articles and blog posts, including drafting and interviewing experts for publication.

Travel Content Writing Research Interviewing Editing

Writer & Editor

Rehlat Travel Magazine

Jan 2018 - Jan 2019 (1 year)

Worked as a Writer & Editor for Rehlat Travel Magazine (2018-2019).

Editing Research Travel Content Writing Content Writing

Senior Creative Writer

Getsircles Digital Agency

Aug 2017 - Oct 2018 (1 year 2 months)

Wrote magazine articles for GetHealthy Cairo and GetHealthy Arabia, created social media calendars, developed website content, and produced video scripts and proposals.

Website Copywriting Video Scripts Proposal Writing

Senior Content Specialist

Carrier Egypt

Jan 2017 - Jan 2018 (1 year)

Served as a Senior Content Specialist for Carrier Egypt (2017-2018).

Content Writing Social Media Marketing Web Content Writing SEO Copywriting

Writer & Editor

Get Healthy Cairo & Get Healthy Arabia Magazines

Jan 2017 - Jan 2018 (1 year)

Worked as a Writer & Editor for Get Healthy Cairo & Get Healthy Arabia Magazines (2017-2018).

Content Writing Research Editing

Senior Creative Writer

Prism Action Communications

Jul 2013 - May 2016 (2 years 10 months)

Wrote business, lifestyle, medical, and artistic content for clients including RAKIA, Vida Hotels & Resorts, AL Zahra Private Hospitals, and YAMAHA & Bösendorfer.

Medical Content Writing

Senior Content Specialist

AL Zahra Private Hospitals

Jan 2015 - Jan 2016 (1 year)

Worked as a Senior Content Specialist for AL Zahra Private Hospitals (2015-2016).

Medical Content Writing Content Writing Digital Content Web Content Writing

Senior Content Specialist

Ras Al Khaimah Investment Authority (RAKIA)

Jan 2015 - Jan 2016 (1 year)

Worked as a Senior Content Specialist for Ras Al Khaimah Investment Authority (RAKIA) (2015-2016).

Content Writing Web Content Writing Branding & Identity Content Strategy

Senior Content Specialist

YAMAHA & Bösendorfer Middle East & North Africa

Jan 2013 - Jan 2014 (1 year)

Served as a Senior Content Specialist for YAMAHA & Bösendorfer Middle East & North Africa (2013-2014).

Content Writing Digital Content Branding & Identity

Senior Content Specialist

Interiors - Easa Saleh Al Gurg Group (ESAG)

Jan 2013 - Jan 2014 (1 year)

Served as a Senior Content Specialist for Interiors - Easa Saleh Al Gurg Group (ESAG) (2013-2014).

Content Writing Digital Content Branding & Identity

Digital Marketing Strategist

(KP) Law Firm

Worked as a Digital Marketing Strategist for (KP) Law Firm, supporting brand and audience engagement through digital marketing and content.

Digital Marketing Strategy Content Marketing SEO Copywriting Social Media Marketing Online Reputation Management Conversion Optimization Customer Acquisition Content Strategy

Education

Degrees, certifications, and relevant coursework

Cairo University

Pre-Master's Courses (Master's Degree Studies)

2012 - 2013

Completed pre-master's courses / master's degree studies at Cairo University from 2012 to 2013.

MISR University for Science and Technology

Bachelor's degree in Mass Media Communication, Mass Media Communication

2004 - 2008

Grade: Very Good (Honor), CGPA 3.21

Earned a University degree in Mass Media Communication (honors), graduating with a CGPA of 3.21 and a Very Good (Honor) grade. Ranked top second mass communication student (Class of 2008).