At EgyWeb, I authored and pitched copy briefs and worked with clients to develop creative strategies and campaigns in Arabic and English. At Plan Radar, I developed four to six articles per month based on trending market topics, with SEO in mind, and published them using WordPress.
My research and creative work explore memory, race, migration, and diaspora. I wrote auto-ethnographic research on fruit and migration, made short film essays including Beles Stealing Beles, and contributed poetry and literary texts to publications such as Dzuwa Magazine IV and Arab lit Quarterly Review.
