Open to opportunities

Amanda Swisher

@awhichard

I define strategy, build and scale customer and enterprise technology, product platforms, and operating models that improve business performance.

United States

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What I'm looking for

I'm looking to lead business-first technology strategy, transforming and scaling platforms, operating models, and emerging technology capabilities that improve user experience, adoption, and operational performance.

I've led technology and product strategy for Areas USA, Delaware North, and Major League Baseball, defining enterprise priorities through to development of scalable platforms, operational readiness, and customer experiences.

I currently run my own business around technology and product consulting, including integration management and solution consolidation post-acquisition.

At Delaware North, I oversaw a 120+ person global IT organization, a $13MM budget, and $20MM+ in annual capital spend. I delivered 8% financial savings and a 20% increase in business satisfaction by redesigning the technology operating model, strengthening business alignment, and improving team efficiency.

At MLB, I owned the MLB Ballpark app across the 30 Clubs, launching the first league-wide digital ticketing solution and growing adoption to 3M digital scans in 18 months. I also advanced biometric entry, mobile ordering, cashless venues, augmented reality, and other fan-facing technology pilots.

Experience

Work history, roles, and key accomplishments

Current

Technology & Product Strategy Consultant

Current

Swisher Strategic

Jan 2026 - Present (7 months)

Oversaw planning, integration, and deployment of infrastructure, technology, and product systems for Areas USA post-carve-out acquisition. Led integration of systems across 22 airports, exiting TSA successfully and on time.

technology strategy Integration Cross functional Leadership Vendor Management Operational Readiness

VP II, IT - Strategy & Operations

Delaware North

Oct 2023 - Dec 2025 (2 years 2 months)

Oversaw a 120+ person global IT organization with a $13MM budget and $20MM+ annual capital spend. Delivered 8% financial savings and a 20% increase in business satisfaction by improving team efficiency and aligning technology priorities to enterprise needs.

VP II, IT - Business Relationship Mgmt

Delaware North

Jan 2022 - Oct 2023 (1 year 9 months)

Embedded technology leadership into operational decision-making across business units, improving adoption, execution speed, and executive partnership. Developed and governed enterprise technology roadmaps across strategy, capital planning, vendor strategy, platform rationalization, and operational execution.

VP, Product -Venue, Pilots & Partner Mgt

Major League Baseball Advanced Media

Jan 2018 - Jan 2022 (4 years)

Oversaw product development strategy for MLB Ballpark, MLB's official venue platform used across all 30 ballparks, with responsibility spanning product, operations, vendor management, and partner execution. Built and scaled a mission-critical digital platform ecosystem including MLB Ballpark, MLB-owned Tickets.com, and the MLB App, the #1 grossing sports app of all time.

Sr. Director, Mobile Operations

Major League Baseball Advanced Media

Feb 2016 - Jan 2018 (1 year 11 months)

Developed MLB Ballpark and MLB At Bat (now MLB App) integrations, processes, and communication with Clubs and league functions, aligning stakeholder needs with product development efforts through to execution.

Mobile Operations Product Development Stakeholder Management MLB Ballpark MLB At Bat