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Muhammad Asim  AftabMA
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Muhammad Asim Aftab

@awesomeart

Operations and logistics leader specializing in e-commerce fulfillment, GRC, and HR-driven performance gains.

United Arab Emirates
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What I'm looking for

I seek a leadership role optimizing fulfillment and logistics with strong governance, team-building, data-driven decision-making, and opportunities to reduce costs and improve CX.

I am an operations and logistics leader with 15+ years of cross-functional experience across e-commerce fulfillment, F&B logistics, aviation, and HR. I build scalable fulfillment operations and lead large teams to deliver service excellence under pressure.

As General Manager I established market presence in Abu Dhabi, negotiated vendor contracts to attain dramatic cost savings, and implemented delivery tracking systems that increased on-time delivery to 98% and customer satisfaction by 85%.

In HR and payroll I managed payroll for 250+ employees with full compliance, optimized recruitment to halve time-to-hire, and deployed analytics dashboards that supported data-driven decisions while reducing turnover by 68%.

I combine governance, risk & compliance expertise with hands-on operational execution to design resilient processes, improve KPIs, and drive continuous improvement across logistics and people functions.

Experience

Work history, roles, and key accomplishments

AL
Current

General Manager

Apex Core Delivery Service LLC

Mar 2022 - Present (3 years 8 months)

Scaled e-commerce fulfillment and courier operations across Abu Dhabi, negotiated vendor contracts to reduce costs by 89%, and implemented delivery tracking that raised on-time deliveries to 98% and customer satisfaction by 85%. Built and managed a 50+ staff operations team and optimized F&B fulfillment processes.

Etihad Airways logoEA

Guest Control - Recovery Controller

Etihad Airways

Dec 2019 - Apr 2021 (1 year 4 months)

Executed disruption contingency plans to minimize schedule impact, managed overbooking and re-accommodation decisions to mitigate denied boarding, and assessed financial trade-offs to ensure cost-effective recovery solutions.

GT

Reservations Ticketing Agent

Golden Gate Travel Tourism

Aug 2009 - Mar 2011 (1 year 7 months)

Managed reservations and ticketing operations, handling bookings and customer inquiries while maintaining accurate ticketing records.

Education

Degrees, certifications, and relevant coursework

University of Central Punjab logoUP

University of Central Punjab

Bachelor of Commerce, Business Administration and Management

Completed a Bachelor of Commerce in Business Administration and Management focusing on commerce and business principles.

Tech stack

Software and tools used professionally

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Muhammad Asim Aftab - General Manager - Apex Core Delivery Service LLC | Himalayas