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Awaj HussainAH
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Awaj Hussain

@awajhussain

Senior Business Development Executive at Newgen Software, developing Middle East enterprise pipelines through targeted ABM and prospecting.

India
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What I'm looking for

I expect a role where I can learn and contribute at the same time. I’d like to work on lead generation, outreach and email campaigns, with clear targets and feedback. My goal is to grow in business development and email marketing and help the team bring in more qualified leads and conversions.

At Newgen Software, I own monthly SQL targets through outbound prospecting across BFSI and Enterprise accounts in the Middle East. I develop ICPs, account intelligence, and stakeholder maps to identify high-value accounts.

I execute targeted ABM and multichannel lead generation, and work with Sales on SQL qualification and opportunity movement. I also run lead-nurturing, email marketing, content-led demand generation, and event follow-up initiatives.

Previously, at Kellton, I researched accounts and stakeholders across the Middle East and US, then partnered with Sales and Solution teams to turn prospect engagement into discovery meetings and qualified pipeline. At Ginger Webs Pvt. Ltd., I managed the sales cycle for a SaaS online assessment platform, from prospecting and demos through proposals, negotiation, and closing.

Experience

Work history, roles, and key accomplishments

Newgen Software logoNS
Current

Sr. Business Development Exec.

Newgen Software

Oct 2024 - Present (2 years 1 month)

Owns monthly SQL targets through outbound prospecting across BFSI and enterprise accounts in the Middle East. Develops ICPs, account intelligence, and stakeholder mapping to identify high-value accounts.

Education

Degrees, certifications, and relevant coursework

Guru Gobind Singh Indraprastha University logoGU

Guru Gobind Singh Indraprastha University

MBA, Marketing

2017 - 2019

Pursued an MBA with a focus on Marketing from 2017 to 2019.

University of Delhi logoUD

University of Delhi

BSc, Physical Sciences with Computer Science

2014 - 2017

Completed a BSc in Physical Sciences with Computer Science from 2014 to 2017.

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