Avijit Sinha

Provided independent advisory services for business development in the fertilizer industry.

Led sales, marketing, and business development for a 2.8 million MT capacity granular urea plant. Achieved domestic sales target of 900,000 MT of urea in 2024 and launched Indorama NPK blends in May 2023.

Managed sales and marketing for urea, MOP, and complex fertilizers, handling bulk shipments of 200,000 MT annually. Oversaw port operations and led a team of 15 sales professionals.

Achieved sales of 100,000 MT of fertilizers annually across Assam and Northeast regions. Promoted sulphate of potash usage in tea gardens through field trials and collaborations.

Managed fertilizer marketing across West Bengal through B2B and B2G channels. Conducted field trials, promotional events, and training programs for dealers and sales personnel.

Improved market share of Shaktiman Urea in core regions and led sales efforts in Orissa, achieving targets and consolidating distribution network driving 70,000 MT sales annually.

Activities and societies: Summer Project: Cost Optimization in Bulk Fertilizer Distribution

Post Graduate Diploma in Management (Marketing) from Indian Institute of Planning and Management, New Delhi in 1993.

Bachelor of Commerce (Hons.) from Goenka College of Commerce and Business Administration, Calcutta University in 1991.

Indian School Certificate Examinations in 1988 and Indian Certificate of Secondary Education in 1986 from St. Patrick's H.S. School, Asansol.