Open to opportunities

N K Saxena

@nksaxena

Senior sales and marketing strategist helping businesses grow via channel development, product launches, and sharper positioning.

India

Message

What I'm looking for

I’m looking to advise and lead growth through stronger sales/marketing strategy, sharper market positioning, and better execution—especially dealer/channel expansion, product launch support, and trade marketing—while mentoring teams to improve performance and profitability.

I am a senior sales and marketing professional with over 30 years of experience helping businesses grow through stronger strategy, sharper market positioning, and better execution. I bring advisory depth alongside hands-on commercial leadership in channel development, dealer expansion, product launches, and market growth.

Over the years, I have led major revenue and distribution outcomes—growing turnover from ₹175 Crores to ₹275 Crores in 3 years and expanding a dealer network by 1,500+ outlets to 4,000+ dealers nationwide. I have also driven measurable growth as a Head of Sales & Commercial (delivering 60% revenue growth in one year) and as a Marketing Advisor (making 5 distributors operative and generating turnover around 3 crores from zero level within 3 years).

I also offer 15+ years of teaching and training experience in marketing and management, so my approach blends practical, field-tested execution with team capability building. I focus on sales strategy, growth planning, competitive intelligence, trade marketing, and commercial review to improve profitability and execution across regions.

Experience

Work history, roles, and key accomplishments

Current

Guest Faculty - Marketing

Current

Various Management Institutes

Jul 2013 - Present (12 years 11 months)

Taught marketing and management subjects including marketing, consumer behavior, retail management, sales & distribution, and research methodology. Delivered practical, industry-linked learning for management students.

consumer behavior retail management Sales Distribution Research Methodology Training Facilitation Student development

Marketing Advisor (North India)

Apollo Paints

Jun 2016 - May 2021 (4 years 11 months)

Advised leadership on sales and marketing direction for North India, supporting dealer expansion and improving market penetration. Strengthened brand visibility and channel growth, turning distributors operative within 3 years and driving about 3 crores turnover from zero baseline.

Sales and Marketing Channel Development Market Penetration Trade Marketing

Professor - Marketing & Economics

Udai Institute of Management Studies

Dec 2009 - Jun 2014 (4 years 6 months)

Taught business economics, marketing, research methodology, retail management, consumer behavior, and services marketing. Contributed to student development and supported institutional planning.

Marketing Economics Research Methodology retail management consumer behavior Teaching & Mentoring Curriculum Support

Vice President - Decorative Products

Shalimar Paints Ltd.

Oct 2006 - Nov 2009 (3 years 1 month)

Led national sales and marketing for decorative products, growing turnover from ₹175 crores to ₹275 crores in 3 years. Expanded the dealer network by 1,500+ outlets to 4,000+ dealers nationwide.

National Sales Leadership Channel Management Sales and Marketing Trade Marketing

Head - Sales & Commercial

Jorjy International Ltd.

Sep 2005 - Sep 2006 (1 year)

Managed nationwide sales and marketing for computer components and consumer electronics, directing commercial operations and redistribution systems. Delivered 60% revenue growth in one year.

Commercial Operations Redistribution Planning Revenue Growth Consumer Electronics Sales Sales and Marketing Performance Management

Senior General Manager (Sales)

Shalimar Paints Ltd.

Jul 1991 - Dec 2004 (13 years 5 months)

Directed pan-India sales and marketing operations, building sales strategies, campaigns, and commercial policies. Launched seven new products and improved supply chain efficiency while leading sales training and cost optimization initiatives.

Pan India Sales Leadership Sales Strategy Campaign Management Product Launch Supply Chain Optimization Sales Training Cost Optimization

Profit Centre Head

Sylvania & Laxman Ltd.

Dec 1982 - Jun 1991 (8 years 6 months)

Managed profit centre performance and business operations, overseeing overall business execution. Ensured commercial and operational accountability within the profit centre.

Profit Centre Accounting Business Operations Commercial Performance Management Operations Planning Team Leadership