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Aury Adducere

@auryadducere

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I lead SEO strategy and generative AI enablement to accelerate growth and efficiency.

United States

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What I'm looking for

I’m looking to lead SEO and AI enablement together—building responsible, workflow-driven systems that improve discoverability, efficiency, and team execution across cross-functional partners.

I’m a strategic digital marketing leader with 10+ years of experience driving SEO, content, analytics, and organizational transformation. I’m also deeply focused on AI enablement—building practical workflows and training that help teams work more effectively and improve business outcomes.

As a Senior SEO Manager at Collegis Education, I lead the strategic development and operationalization of our SEO service offering. I direct audience research, search demand analysis, and content opportunity identification to inform long-term editorial planning and website architecture across enterprise higher education portfolios.

I oversee advanced on-page and technical SEO initiatives that improve site performance, accessibility, and discoverability. I collaborate closely with product, UX, and engineering stakeholders to drive continuous improvement in digital user experiences, and I author executive-level thought leadership aligned with brand and performance goals.

Across my leadership roles, I’ve built high-performing teams, mentored junior members, and delivered integrated campaigns that drive lead generation and client retention. Most notably, I serve as a primary AI subject matter expert—leading workshops, developing AI training materials, and designing custom GPTs and multi-step AI workflows for research, content development, and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Manager

Current

Collegis Education

Oct 2023 - Present (2 years 8 months)

Led the strategic development and operationalization of Collegis’ SEO service offering, including enterprise documentation, training, and execution frameworks. Directed audience research and implemented on-page/technical SEO initiatives while collaborating cross-functionally and leading generative AI enablement through workshops, documentation, and custom AI workflows.

SEO Strategy Technical SEO On Page Optimization Audience Research Generative AI Workflow Automation Analytics Reporting Cross functional Leadership

Director of Client Services

Stream Companies

Sep 2021 - Oct 2023 (2 years 1 month)

Directed SEO and content marketing strategies for a portfolio of national B2B and B2C clients, aligning digital tactics to business objectives. Led a multidisciplinary team, partnered with paid media/social for integrated campaigns, and provided executive-level account insights while mentoring and developing team members.

SEO Content Marketing performance reporting Integrated Campaigns Stakeholder Management Team Leadership Client Account Management Marketing Operations

Business Development Center Manager

AutoGrowl

Sep 2020 - Jul 2021 (10 months)

Managed daily operations of a sales support team by setting performance goals, providing training, and driving conversion through customer engagement strategies. Coordinated digital and traditional marketing campaigns and supported regional collaboration with location advising and cross-location training.

Sales Support Operations Performance Goals Training Enablement Customer Engagement Reputation Management Cross Location Enablement Team Operations

Digital Marketing Specialist

Reynolds & Reynolds

Sep 2015 - Aug 2020 (4 years 11 months)

Owned end-to-end digital marketing strategy and execution for automotive industry clients, delivering tailored SEO, PPC, and social strategies supported by performance reporting. Built client relationships, mentored new hires and interns, and helped develop team processes and SOPs while leading internal communications and culture initiatives.

SEO Strategy PPC Social Media Marketing Client Relationship Management Campaign Planning SOP Development Mentoring