Looking for a job

Ashwiniba Vaghela

@ashwinibavaghela

Senior Content Specialist at Petpooja who named Attendo and grew it to 180,000 search impressions in six weeks.

At Petpooja, I named Attendo from 19 candidates and wrote the positioning that shipped at launch. I led its go-to-market across five channels, taking the new domain from zero to 180,000 search impressions in six weeks.

I now own organic search across a six-product portfolio, lead a team of two, and build AI content and SEO systems the team runs daily. I’ve also rebuilt lead attribution to uncover 1,404 unrecorded organic leads a month and grown AI-assistant citations of company content by 414%.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Specialist

Current

Petpooja

Oct 2025 - Present (1 year)

Named and launched Attendo, the company's second-highest-grossing product, and led its go-to-market across five channels. Grew organic traffic 82% and content-sourced leads 175% in the first quarter of owning the function.

Content Marketer

Saleshandy

Jun 2024 - Sep 2025 (1 year 3 months)

Optimised content for AI search and ran conversion optimisation on top-traffic blogs. Built a business directory page that became a standing MQL source and launched a Quora marketing initiative.

AI Search Optimization Conversion Rate Optimization SEO Content Marketing Blog Writing Guest Posting Quora Marketing Social Media Distribution Editing Review

Operations Lead, Data Governance

ApnaTime Tech

Oct 2021 - Jun 2024 (2 years 8 months)

Hired and onboarded 20+ full-time employees, consultants and interns to staff 15+ concurrent projects. Doubled project output and held 100% positive team feedback while authoring SOPs and QC processes.

Team Leadership Hiring Onboarding Data Governance Data Standardization Process Improvement SOP Development Quality Control Operations Management Vendor Management

Email Marketing Executive

Krivy

Oct 2020 - Feb 2021 (4 months)

Ran email marketing for 5-6 international clients across the US, UK, Australia and the Philippines on Mailchimp and Klaviyo. Built monthly performance reporting that drove engagement and conversion improvements.

Email Marketing Mailchimp Klaviyo performance reporting Client Management Engagement Optimization Conversion Rate Optimization