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pallabi mohanty

@pallabimohanty

I am a content marketing specialist driving SEO-led growth and high-impact B2B content.

India
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What I'm looking for

I seek a mid-level content role where I can lead SEO-driven strategy, collaborate cross-functionally, and scale B2B growth in a data-informed, collaborative culture.

I am a content marketing specialist with 3+ years’ experience crafting SEO-led B2B and B2C campaigns that drive growth and engagement.

In my current role I led end-to-end digital and brand marketing strategy, driving 40% growth in organic traffic and publishing 100+ SEO-optimized artifacts that increased MQLs.

I have ranked content on Google Page 1 for 20+ keywords, localized global messaging for APAC markets, and partnered with SEO, design, and development teams to improve search visibility and engagement.

I direct freelancers and interns, design collateral in Canva, and leverage tools such as WordPress, Ahrefs, SEMrush, Google Analytics and ChatGPT to refine funnels, support webinars, and convert leads.

Experience

Work history, roles, and key accomplishments

SurveySensum logoSU
Current

Content Marketer

SurveySensum

Jun 2023 - Jun 2023 (0 months)

Content Marketing Specialist with 3+ years’ experience in brand management, direct
marketing, CRM campaigns, below-the-line marketing, and B2B/B2C digital marketing.

Wiingy logoWI

Content Marketing Associate

Wiingy

Jun 2022 - Apr 2023 (10 months)

Content Marketing Specialist with 3+ years’ experience in brand management, direct
marketing, CRM campaigns, below-the-line marketing, and B2B/B2C digital marketing.

CR

Social Media Marketing Intern

Creat

Mar 2022 - Apr 2022 (1 month)

Created social-first content calendars, copy, and graphics using Canva and wrote SEO-friendly blogs, coordinating content rollouts that improved cross-channel engagement.

Education

Degrees, certifications, and relevant coursework

National Institute of Technology, Rourkela logoNR

National Institute of Technology, Rourkela

Master of Arts, Development Studies

2017 - 2019

Completed M.A. in Development Studies at National Institute of Technology, Rourkela from 2017 to 2019.

Utkal University logoUU

Utkal University

Bachelor of Arts, English Literature

2014 - 2017

Completed B.A. in English Literature at Utkal University from 2014 to 2017.

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pallabi mohanty - Content Marketer - SurveySensum | Himalayas