Shalu Santosh

Led end-to-end demand generation across paid search, SEO, ABM, and outbound email, reporting directly to senior leadership. Generated over AED 1.71M in pipeline and achieved 80%+ MQL to SQL conversion rate.

Ongoing paid media advisory and Google Ads campaign management for the loyalty and engagement platform, supporting pipeline generation post full-time tenure. Audits campaign structure, refines bidding strategies, and provides recommendations on audience targeting and budget allocation.

Managed Google Ads campaigns for Xpel India, overseeing campaign setup, keyword strategy, and ongoing optimisation across search and display. Delivered performance improvements through structured A/B testing on ad copy and landing pages.

Managed a $25,000 annual paid media budget across Google Ads, LinkedIn, and Meta, generating 400+ MQLs at a consistent 80-90% conversion rate. Built and executed GTM strategy for Unifynd Labs and led digital marketing for parent company Crest Ventures.

Built and managed multi-channel demand generation campaigns across Google Ads, LinkedIn, Meta, and email, generating qualified pipeline across four international markets. Set up CRM workflow from scratch and led an external demand generation agency.

Conducted market research to identify high-potential offline retail locations, producing actionable insights that informed the offline pilot strategy and merchant acquisition approach. Supported offline pilot launch through prospect engagement and merchant onboarding.

Completed a Bachelor of Commerce with a specialization in Computer Applications, graduating in 2018.

Completed the Email Marketing: Strategy & Optimisation course, covering email marketing strategies and optimization techniques.

Completed the Generative AI for Digital Marketers course, focusing on applying generative AI in digital marketing contexts.

Attended the Performance Marketing Workshop, gaining practical skills in performance marketing.

Participated in the SaaS Growth Marketing Workshop, focusing on growth strategies for SaaS businesses.

Pursued an MBA with a focus on Marketing and Human Resource Management, graduating in 2020.

Completed the Business Law Basics for Influencer Marketing Campaigns course, covering legal fundamentals for influencer marketing.

Completed the Business Growth through Strategic Community Building course, learning strategies for community-driven business growth.

Earned the Google Ads Search Certification, demonstrating proficiency in Google Ads search advertising.

Completed the McKinsey Forward 2026 program, developing essential business and leadership skills.