Open to opportunities

Laura Massimini

@lauramassimini

Message

I am an experienced marketing director focused on brand strategy, communications, and storytelling.

United States

Message

What I'm looking for

I'm seeking a senior marketing/communications role where I can lead brand strategy, storytelling, and cross‑functional campaigns in a collaborative organization that values creativity, community engagement, and measurable impact.

I am a creative, results-focused marketing and communications leader with 15+ years of experience building brand strategy and storytelling-driven campaigns.

At Nickle Electrical Companies I spearheaded brand strategy, designed marketing assets, produced all marketing content, and led outreach, sponsorships and community relations to raise visibility and industry recognition.

I excel at cross-functional collaboration, employee engagement and event planning, and I bring strong writing, editing and visual design skills (Adobe Photoshop, Canva, Microsoft Office) to create clear, persuasive messaging that drives measurable results.

Experience

Work history, roles, and key accomplishments

Director of Marketing/Communications

Nickle Electrical Companies

Jan 2013 - Jan 2025 (12 years)

Spearheaded brand strategy and ensured consistent messaging across digital and print channels, producing logos, newsletters, brochures, website content, and social campaigns to strengthen brand identity. Managed external outreach, sponsorships, award submissions, internal communications, and end-to-end marketing and event planning from 2013–2025.

Brand Strategy Content Creation Internal Communications Digital Marketing Social Media Management Event Planning Copy Editing Adobe Photoshop Canva

Education

Degrees, certifications, and relevant coursework

Pace University

Master's Degree, Publishing

2011 - 2012

Completed a Master's degree in Publishing at Pace University with a thesis titled 'Negotiating Subsidary Rights in the 21 Century'.

Salisbury University

Bachelor's Degree, Communications

2006 - 2010

Activities and societies: Lambda Pi Eta (Communications Honor Society); Omicron Delta Kappa (National Leadership Honor Society); proofreading/copy editing.

Earned a Bachelor's degree in Communications with a concentration in Journalism and a minor in Sociology from Salisbury University (2006–2010).